商业与管理学 公开课(字母序) |
字母序 | 将开始 | 进行中 |
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Introduction to Financial and Managerial Accounting (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 简介: This course studies basic concepts of financial and managerial reporting. The viewpoint is that of readers of financial and managerial reports rather than the accountants who prepare them. |
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Introduction to Marketing (CourseraArchive) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 4 weeks 主页: https://www.coursera.org/course/whartonmarketing 简介: Learn the fundamentals of marketing by getting to the root of customer decision-making. Key topics include branding strategies (e.g., brand positioning, brand communications), customer-centric marketing strategy, and new market entry (e.g., channel strategy, marketing planning). After successfully completing this course, you can apply these skills to a real-world business challenge as part of the Wharton Business Foundations Specialization. |
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Introduction to Operations Management (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 简介: This course provides students with concepts, techniques and tools to design, analyze, and improve core operational capabilities, and apply them to a broad range of application domains and industries. It emphasizes the effect of uncertainty in decision-making, as well as the interplay between high-level financial objectives and operational capabilities. Topics covered include production control, risk pooling, quality management, process design, and revenue management. Also included are case studies, guest lectures, and simulation games which demonstrate central concepts. |
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Introduction to Operations Management (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 简介: Class participation plays a major role in this course, with students working on |
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Introduction to Operations Management (CourseraArchive) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 4 weeks 主页: https://www.coursera.org/course/whartonoperations 简介: Learn to analyze and improve business processes in services or in manufacturing by learning how to increase productivity and responsiveness, provide more choice to the customer, and deliver higher quality standards. Key concepts include process analysis, bottlenecks, flows rates, and inventory levels, and more. After successfully completing this course, you can apply these skills to a real-world business challenge as part of the Wharton Business Foundations Specialization. |
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Investments (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 主页: http://ocw.mit.edu/courses/sloan-school-of-management/15-433-investments-spring-2003 简介: This course teaches how to make sound investment decisions through in-depth knowledge of the financial markets, rigorous analytical thinking and precise mathematical derivation. Included is a comprehensive set of |
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IT and Business Transformation (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 简介: The purpose of this Proseminar in Information Technology and Business Transformation (ITBT) is to provide students with a view of IT-enabled transformation and the strategic issues in the management of IT. The seminar will bring in CIOs, CEOs, and experienced consultants and industry observers to provide their perspectives and tell their stories about the use and management of IT today. Their talks will deal with the new technology, the new applications, the issues of implementation, the changes in industries and companies, and the strategic management of IT. In addition, there will be several case discussions of issues to be decided by senior management, with students taking on the position of executives and consultants. There will also be frameworks presented and used to position all material and speakers. Finally, one session will consist of ITBT alumni discussing career opportunities and issues for students, particularly from MIT, with these interests. Students will gain a perspective of the strategic role of and issues in managing IT as manifested in e-business applications, as a driver and enabler of business transformation, and as an underlying infrastructure resource for all businesses. |
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Launching New Ventures (CourseraArchive) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 5 weeks 主页: https://www.coursera.org/course/venture 简介: Develop your promising idea into a successful business concept proposal, and launch it! Gain practical experience in the key steps of the venture creation process, including marketing and fundraising. Sharpen your entrepreneurial mindset! |
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Law and the Entrepreneur (CourseraArchive) 0 个评论 关注 开始时间: 04/22/2022 持续时间: Unknown 主页: https://www.coursera.org/course/law 简介: This course will highlight the critical legal and business issues entrepreneurs face as they build and launch a new venture. We will explore real world scenarios, and address the legal and business issues that entrepreneurs face, from the moment they conceive of the "million dollar idea" to all of the important junctures along the path to success. |
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Law for the Entrepreneur and Manager (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 简介: This course provides a basic understanding of legal issues that corporations face during their existence. The course starts by providing the basic building blocks of business law. We then follow a firm through its life cycle from its "breakaway" from an established firm through it going public. |
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Leadership in 21st Century Organizations (CourseraArchive) 0 个评论 关注 开始时间: 04/22/2022 持续时间: Unknown 主页: https://www.coursera.org/course/leadership21st 简介: This course uses the fictionalized story of Jim Barton as the CEO of a manufacturing company (first published in the book Harder Than I Thought and now dramatized in this course) to examine important issues in 21st century leadership. |
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Leadership Lab (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 主页: http://ocw.mit.edu/courses/sloan-school-of-management/15-974-leadership-lab-spring-2003 简介: The Leadership Lab for Corporate Social Innovation is a hands-on, experiential, action learning workshop that exposes students to three different contexts: |
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Leadership Tools and Teams: A Product Development Lab (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 简介: In this class you will be creating a leadership development tool for students like yourselves in the leadership program at Sloan. This tool might be a coaching guide for second-year pilots, a leadership workbook for MBA students to use during their summer employment, a leadership assessment for club presidents or a workshop on networking. You will be free to choose the tool that you want to develop, but by the end of the class there must be a product that can be used at Sloan. In addition, the tools must link in some way to the leadership model used at Sloan. |
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Leading Innovation in Arts and Culture (CourseraArchive) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 8 weeks 主页: https://www.coursera.org/course/innovationarts 简介: Developed by David Owens at Vanderbilt University and customized for the cultural sector with National Arts Strategies, this course will help arts and culture leaders create an environment where new ideas are constantly created, shared, evaluated and the best ones are successfully put to work. |
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Leading Organizations II (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 主页: http://ocw.mit.edu/courses/sloan-school-of-management/15-322-leading-organizations-ii-fall-2003 简介: 15.322 allows – and expects – students to be fully involved in their learning by providing for many interactive experiences. For example, along with the lecture notes, students participate in |
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Leading Strategic Innovation in Organizations (CourseraArchive) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 9 weeks 主页: https://www.coursera.org/course/innovation 简介: Improve your ability to manage creativity and to lead an innovation strategy in businesses, schools, hospitals, governments, and other complex organizations and institutions, by diagnosing likely innovation failures before they occur. |
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Listening to the Customer (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 主页: http://ocw.mit.edu/courses/sloan-school-of-management/15-821-listening-to-the-customer-fall-2002 简介: Marketing research may be divided into methods that emphasize understanding "the customer" and methods that emphasize understanding "the market." This course (15.821) deals with the customer and emphasizes qualitative methods (interviews, focus groups, Voice of the Customer, composing questions for a survey). The companion course (15.822) deals with the market and emphasizes quantitative methods (sampling, survey execution, quantitative data interpretation, conjoint analysis, factor analysis). |
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Literature, Ethics and Authority (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 简介: Our subject is the ethics of leadership, an examination of the principles appealed to by executive authority when questions arise about its sources and its legitimacy. Most treatments of this subject resort to case-studies in order to illustrate the application of ethical principles to business situations, but our primary emphasis will be upon classic works of imaginative literature, which convey more directly than case-studies the ethical pressures of decision-making. Readings will include works by Shakespeare, Sophocles, Shaw, E.M. Forster, Joseph Conrad, George Orwell, Fyodor Dostoyevsky, and Henrik Ibsen, among others. Topics to be discussed include the sources of authority, the management of consensus, the ideal of vocation, the ethics of deception, the morality of expediency, the requirements of hierarchy, the virtues and vices of loyalty, the relevance of ethical principles in extreme situations. |
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Literature, Ethics, Authority (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 主页: http://ocw.mit.edu/courses/sloan-school-of-management/15-269-literature-ethics-authority-fall-2009 简介: Literature, Ethics, and Authority uses story in the form of readings and movies to address the relationship between ethics and leadership. The course covers a range of topics, from issues of diversity and gender in the workplace to coping with the human realities of war and death. The course syllabus includes short stories, novels, plays, works of non-fiction, and films, and is representative of many different cultures and nationalities. This class is taught as a seminar to encourage discussion of these issues. |
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Macro and International Economics (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 简介: focuses on the policy and economic environment of firms. This subject divided in three parts. The first part of the course is a study of the closed economy and how monetary and fiscal policy interacts with employment, GNP, inflation, and interest rates. Next, the course provides an examination of national economic strategies for development and growth and recent financial and currency crises in emerging markets. Finally, the course addresses the problems faced by transition economies and the role of institutions both as the engine of growth, and as the constraints for policy. |
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Management Accounting and Control (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 简介: This course is an introduction to the use of accounting information by managers for decision making, performance evaluation and control. The course should be useful for those who intend to work as management consultants, for LFM (Leaders for Manufacturing) students, and in general, for those who will become senior managers. |
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Management Accounting and Control (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 简介: This course examines management accounting and related analytical methodologies for decision making and control in profit-directed organizations. It also defines product costing, budgetary control systems, and performance evaluation systems for planning, coordinating, and monitoring the performance of a business. This course defines principles of measurement and develops framework for assessing behavioral dimensions of control systems; impact of different managerial styles on motivation and performance in an organization. |
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Management Communication for Undergraduates (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 简介: The goal of this course is to help students learn to communicate strategically within a professional setting. Students are asked to analyze their intended audience, the purpose of their communication, and the context in which they are operating before developing the message. The course focuses specifically on improving students’ ability to write, speak, work in a team, and communicate across cultures in their roles as future managers. |
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Management of Services: Concepts, Design, and Delivery (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 简介: explores the use of operations tools and perspectives in the service sector, including both for-profit and not-for-profit organizations. The course builds on conceptual frameworks and cases from a wide range of service operations, selected from health care, hospitality, internet services, supply chain, transportation, retailing, food service, entertainment, financial services, humanitarian services, government services, and others. |
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Management of Supply Networks for Products and Services (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 简介: This course covers organizational, strategic and operational aspects of managing Supply Networks (SNs) from domestic and international perspectives. Topics include alternative SN structures, strategic alliances, design of delivery systems and the role of third party logistics providers. Many of the activities exchanged among enterprises in a SN are of a service nature, and the final output is often a combination of tangible products and services which the end-customer purchases. A series of concepts, frameworks and analytic tools are provided to better understand the management of service operations. Guest speakers share their experiences in managing SNs and services. Restricted to MIT Sloan Fellows in Innovation and Global Leadership. |
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Managerial Accounting: Cost Behaviors, Systems, and Analysis (CourseraArchive) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 4 weeks 主页: https://www.coursera.org/course/acctcostanalysis 简介: The focus of managerial accounting is to provide key information to internal parties (e.g., managers) to enable them to make better business decisions. This course will introduce you to key facets of cost analysis and various cost accounting systems. |
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Managerial Accounting: Planning, Standard Costing, and Performance Measurement (CourseraArchive) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 4 weeks 主页: https://www.coursera.org/course/acctplanning 简介: The focus of managerial accounting is to provide key information to internal parties (e.g., managers) to enable them to make better business decisions. This course will introduce you to planning and performance measurement concepts critical to managerial decision-making. |
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Managerial Psychology (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 主页: http://ocw.mit.edu/courses/sloan-school-of-management/15-301-managerial-psychology-fall-2006 简介: This course introduces you to behavioral science theories, methods, and tools and provides opportunities to use and apply them to problems you will encounter in your work and career. The course material will begin with an overview of work and organizations in modern industrial society, and then examine individual behavior, move to behavior in groups or teams, and finally discuss organizations as a whole. It is expected that at the end of the course you will: (a) know something about managerial psychology, (b) know how to learn more, (c) understand the behavioral research process, and (d) develop skills in presenting your ideas in oral and written reports. |
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Managerial Psychology Laboratory (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 简介: Surveys social psychology and organization theory interpreted in the context of the managerial environment. Shares lectures with 15.301, with a separate recitation required. 15.301 is intended primarily for non-Sloan students, both graduate and undergraduate. Deals with a number of diverse subjects, including motivation and reward systems for engineers and scientists in industry; the aging of technical groups; the management of R&D matrix organizations; and the architecture of R&D laboratories and its effect on communication patterns in the organization. |
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Managerial Psychology Laboratory (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 简介: To participate in related studies as a subject, please join Professor Ariely's |
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Managing and Volunteering In the Non-Profit Sector (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 简介: This is a course intended to give students a broad overview of the management challenges of the non-profit sector. It is not a detailed management course but rather is aimed at students who will likely relate to non-profits in a variety of ways (on the boards, as volunteers, as fund-raisers, and occasionally as staff). |
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Managing Fashion and Luxury Companies (CourseraArchive) 0 个评论 关注 开始时间: 04/22/2022 持续时间: Unknown 主页: https://www.coursera.org/course/mafash 简介: Learn how fashion and luxury companies work, and understand their branding, retail and communication strategies. Travel through business models, geographies and product categories with industry experts. |
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Managing Global Integration (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 主页: http://ocw.mit.edu/courses/sloan-school-of-management/15-229-managing-global-integration-spring-2012 简介: This course on global integration brings together matters of global markets and institutions, global strategy, organization, and leadership. Global integration, the process by which an organization with units around the world becomes united, will be presented as a link to entrepreneurship and general management. The seminar is offered only to those enrolled in the |
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Managing Innovation and Entrepreneurship (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 简介: This course discusses the basics every manager needs to organize successful technology-driven innovation in both entrepreneurial and established firms. We start by examining innovation-based strategies as a source of competitive advantage and then examine how to build organizations that excel at identifying, building and commercializing technological innovations. Major topics include how the innovation process works; creating an organizational environment that rewards innovation and entrepreneurship; designing appropriate innovation processes (e.g. stage-gate, portfolio management); organizing to take advantage of internal and external sources of innovation; and structuring entrepreneurial and established organizations for effective innovation. The course examines how entrepreneurs can shape their firms so that they continuously build and commercialize valuable innovations. Many of the examples also focus on how established firms can become more entrepreneurial in their approach to innovation. |
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Managing Innovation: Emerging Trends (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 简介: This course features a full set of |
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Managing Project Risks and Changes (CourseraArchive) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 4 weeks 主页: https://www.coursera.org/course/projectrisks 简介: Learn to manage project risk by identifying, analyzing, and communicating inevitable changes to project scope and objectives |
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Managing the Company of the Future (CourseraArchive) 0 个评论 关注 开始时间: 04/22/2022 持续时间: Unknown 主页: https://www.coursera.org/course/futuremanagement 简介: The aim of the course is to provide you with a comprehensive framework for understanding both the traditional principles of management inside companies today as well as the alternative principles that are becoming increasingly important. It provides both theoretical and practical perspectives on the nature of management in today’s organisations. |
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Managing the Innovation Process (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 简介: This course approaches "managing the innovation process" through five levels of analysis: individual, team, network, organizational, and industrial. At each level of analysis, particular attention is given to the conditions under which innovation processes succeed and fail. The weekly readings consist of a mixture of book chapters, journal articles, and cases, and an online forum will be used for further discussion of the required readings outside of class. Tuesday classes will begin with a reflection exercise that entails critical thinking about the topic for the week, followed by an activity and lecture introducing material found both within and outside of the readings. Thursday classes will begin with a case analysis completed in small groups, followed by a discussion based on the issues raised in the case and online forum. The primary goal of the course is to expose students to a variety of perspectives on innovation, while building on past work experiences and preparing for work experiences in the future. |
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Managing Transformations in Work, Organizations, and Society (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 简介: The course focuses on skills managers need to adapt to current sweeping changes in the nature of work and the workforce, in business organizations and their roles in society, and in the institutions that interact with work, particularly the labor market, community and family-centered groups. This year's teaching will be the basis for a workshop session at the Sloan School's 50th Anniversary Convocation. |
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Manufacturing System and Supply Chain Design (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 简介: 15.763J focuses on decision making for system design, as it arises in manufacturing systems and supply chains. Students are exposed to frameworks and models for structuring the key issues and trade-offs. The class presents and discusses new opportunities, issues and concepts introduced by the internet and e-commerce. It also introduces various models, methods and software tools for logistics network design, capacity planning and flexibility, make-buy, and integration with product development. Industry applications and cases illustrate concepts and challenges. The class is recommended for anyone concentrating in Operations Management, and is a second half-term subject. |
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Marketing in a Digital World (CourseraArchive) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 4 weeks 主页: https://www.coursera.org/course/dmdigitalworld 简介: This course will examine how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. |
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Marketing Management (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 主页: http://ocw.mit.edu/courses/sloan-school-of-management/15-810-marketing-management-fall-2010 简介: is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers. We will explore the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, and group projects. We will draw materials from a variety of sources and settings including services, consumer and business-to-business products. |
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Marketing Management (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 主页: http://ocw.mit.edu/courses/sloan-school-of-management/15-812-marketing-management-fall-2002 简介: This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously). |
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Marketing Management (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 主页: http://ocw.mit.edu/courses/sloan-school-of-management/15-810-marketing-management-fall-2004 简介: This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with attention to competition and core strengths. It is organized so that each class is either a lecture or a case discussion. This course is a half semester MBA course taught to students in their first semester at Sloan. Together with their other core courses, students have the option of taking this course or an introductory finance course. This course is a prerequisite for all of the advanced marketing courses. |
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Marketing Strategy (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 主页: http://ocw.mit.edu/courses/sloan-school-of-management/15-834-marketing-strategy-spring-2003 简介: A comprehensive set of |
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Negotiation and Conflict Management (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 简介: 15.667 includes a wealth of resources for anyone interested in teaching or learning about negotiation. The |
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Network Optimization (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 主页: http://ocw.mit.edu/courses/sloan-school-of-management/15-082j-network-optimization-fall-2010 简介: Walk through the main topics in |
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New Enterprises (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 主页: http://ocw.mit.edu/courses/sloan-school-of-management/15-390-new-enterprises-spring-2013 简介: This course covers the process of identifying and quantifying market opportunities, then conceptualizing, planning, and starting a new, technology-based enterprise. Students develop detailed business plans for a startup. It is intended for students who want to start their own business, further develop an existing business, be a member of a management team in a new enterprise, or better understand the entrepreneur and the entrepreneurial process. |
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New Models of Business in Society (CourseraArchive) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 4 weeks 主页: https://www.coursera.org/course/bizsociety 简介: Examine the critical role that business plays in society, and learn about the exciting new models of business that are changing the way that companies create value. |
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Nonlinear Programming (MIT公开课) 0 个评论 关注 开始时间: 04/22/2022 持续时间: 未知 主页: http://ocw.mit.edu/courses/sloan-school-of-management/15-084j-nonlinear-programming-spring-2004 简介: This course introduces students to the fundamentals of nonlinear optimization theory and methods. Topics include unconstrained and constrained optimization, linear and quadratic programming, Lagrange and conic duality theory, interior-point algorithms and theory, Lagrangian relaxation, generalized programming, and semi-definite programming. Algorithmic methods used in the class include steepest descent, Newton's method, conditional gradient and subgradient optimization, interior-point methods and penalty and barrier methods. |
