开始时间: 04/22/2022 持续时间: 4 weeks
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所在平台: CourseraArchive 课程类别: 商业与管理学 大学或机构: University of Virginia（弗吉尼亚大学） 授课老师： R. Edward Freeman |
课程主页: https://www.coursera.org/course/bizsociety
课程评论：没有评论
This course examines the emergence of a new story about
business. This new story locates
business within a societal framework. Almost every business creates or destroys value for customers,
suppliers, employees, communities and society, in addition to shareholders and
other financiers. A number of new models
of business can be built on this idea such as corporate
responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together,
and this course explains how. The final
session explores the idea of how to become a stakeholder entrepreneur and
create a business that makes money and makes the world a better place.
Week One: Business in Society: The Problem
Week Two: Corporate Responsibility, Philanthropy and Shared Value: The Role of Capitalism in Society
Week Three: Building Sustainable Value
Week Four: Creating Value for Stakeholders
Week Five: Becoming a Stakeholder Entrepreneur: The Social Enterprise Model Reconstructed
Examine the critical role that business plays in society, and learn about the exciting new models of business that are changing the way that companies create value.
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