Launching New Ventures

开始时间: 04/22/2022 持续时间: 5 weeks

所在平台: CourseraArchive

课程类别: 商业与管理学

大学或机构: École Polytechnique Fédérale de Lausanne(洛桑联邦理工学院)

授课老师: Marc Gruber Christopher L. Tucci

课程主页: https://www.coursera.org/course/venture

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课程详情

Launching New Ventures is a course on Entrepreneurship & Strategy for Technology-Driven Startups designed for professionals, entrepreneurs, and students who are interested in learning more about how to successfully launch their venture idea. Through short, animated lectures, inspiring interviews with entrepreneurs from Africa and around the world, short quizzes, and a practical final project, students will gain a broad overview of entrepreneurship strategy with insights they can apply to their venture regardless of location, industry or venture stage.

Students will be required to complete quizzes, and develop and submit venture ideas as part of the course’s assessment.  Eligible top performing students will earn a chance to receive seed-funding for their venture concept. Course material has been developed from practical experience and proven insights gained from cutting-edge entrepreneurship research.

  • Learn how to develop your ideas into a venture concept
  • Learn how to craft an opportunity exploitation road-map
  • Use social media to test market receptiveness to your venture idea and raise money
  • Learn how to calculate how much money you need, where to find it and how to manage it
  • Learn how to grow your venture (intelligently!)
  • Experience the early stages of the entrepreneurial process
  • Sharpen your entrepreneurial mindset and learn how it can benefit your organization

In addition to the lectures, quizzes, and forum on Coursera, we encourage you to join the conversation on our course Twitter and Facebook pages.  You'll find relevant, interesting links to additional resources, and these are great channels for engaging with other students, the professors, and the Venture MOOC Team. 

Twitter: @ventureMOOC
Facebook Page: EPFL Entrepreneurship

课程大纲

Week 1: What is entrepreneurship?    

  • Learn how entrepreneurial strategy differs from strategy in large firms
  • Find out what defines an entrepreneur
  • Learn how the ‘entrepreneurial mindset’ can benefit your organization
Week 2: Identifying & Evaluating Business Opportunities
  • Understand how technological characteristics can meet customer needs
  • Learn how to choose between multiple venture opportunities     
  • Craft an opportunity exploitation road-map
Week 3: Entrepreneurial Marketing  
  • Develop a compelling value proposition
  • Understand your customers and competition
  • Learn how to launch a successful crowdfunding campaign
  • Find out what crossing the chasm means
Week 4: Raising and Managing Money
  • Calculate how much money you need and where to find it
  • Find out when to seek seed funding or expansion funding
  • Understand cash management best practices
Week 5: Value Capture – Profiting From your Innovation
  • Learn to protect your intellectual property
  • Identify complementary assets and how to capture value
  • Grow and scale your venture

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课程简介

Develop your promising idea into a successful business concept proposal, and launch it! Gain practical experience in the key steps of the venture creation process, including marketing and fundraising. Sharpen your entrepreneurial mindset!

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创业 商业

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