Build a Business Case for Allowing Employees to Work Remotely (Canvas) 0 个评论 关注

开始时间: 04/22/2022 持续时间: 未知

主页: https://www.canvas.net/courses/build-a-business-case-for-allowing-employees-to-work-remotely

简介: Technological advances have enabled organizations to tap into talent wherever it may be located. Companies are also increasingly operating globally and facing competition from not only domestic but also foreign sources. Economic trends are also putting pressure on organizations to do more with less. Thus, companies are looking at how to get the most from their employees. Today, companies continue to fight the war for talent. With advances in technology, people are increasingly able to work remotely from just about any location, not just at their employer’s work site. This opens up new opportunities and new issues in terms of how people accomplish work and how organizations plan strategies to meet their goals. This course is designed to expose HR professionals and leaders to the business case for remote work and key drivers to align remote work programs in their organizations’ strategic priorities.

Customer Segmentation: A Scientific Approach to Marketing (Canvas) 0 个评论 关注

开始时间: 04/22/2022 持续时间: 未知

主页: https://www.canvas.net/courses/customer-segmentation-a-scientific-approach-to-marketing

简介: Marketing isn’t all business. It’s also an art—and definitely a science (especially when you focus on the data). Enroll in this course and learn how to take a scientific approach when it comes to targeting market segments. Through cluster analysis, you’ll form data-driven hypotheses, so you can zero in on the greatest potential for profitability, and become the mad scientist of marketing campaigns. Enrollment cost: $199.00 Students who successfully complete this course will receive a letter of completion. Note: This course is non-refundable.

Data-Driven Marketing: Leveraging Big Data for Your Business (Canvas) 0 个评论 关注

开始时间: 04/22/2022 持续时间: 未知

主页: https://www.canvas.net/courses/data-driven-marketing-leveraging-big-data-for-your-business

简介: Learn about the tools and skills your organization needs to build successful big data-driven marketing campaigns. This course, taught by Professor Johannes Gehrke of the Johnson School of Management at Cornell University, introduces you to the world of big data and data scientists. You will explore some of the ways that data can inform your marketing strategy and open the door to targeted, customer-aware advertising. Hands-on activities and downloadable templates help you bring the ideas back to your own organization and apply them immediately. Enrollment cost: $99.00 Students who successfully complete this course will receive a letter of completion. Note: This course is non-refundable.