Attract Talent to Your Organization with Social Media (Canvas) 0 个评论 关注

开始时间: 04/22/2022 持续时间: 未知

主页: https://www.canvas.net/courses/attract-talent-to-your-organization-with-social-media

简介: A key skill for HR practitioners or hiring managers is the ability to attract talent to the organization. Today, the availability of social media tools has changed this process, although the end result is the same. Because the tools change so quickly, this course offers a framework for using social media to your advantage, rather than discussing specific social media platforms in detail. This course addresses a key aspect of attracting talent—the employer brand.

Use Mapping to Position Your Brand (Canvas) 0 个评论 关注

开始时间: 04/22/2022 持续时间: 未知

主页: https://www.canvas.net/courses/use-mapping-to-position-your-brand

简介: When it comes to improving sales and market share, knowing what consumers want isn’t enough. You also need to know what they believe your product or service, and your competitors’, provides. In this course, you’ll examine perceptual maps, which are used to identify how consumers differentiate among products and how they perceive one product relative to another. These maps are valuable for identifying opportunities to introduce and position new products, repositioning existing products, and identifying your true competitors. You will also examine positioning statements, which are the foundation of an overall marketing effort, and learn how to create a positioning statement for your brand.