Customer Segmentation: A Scientific Approach to Marketing

开始时间: 04/22/2022 持续时间: 未知

所在平台: Canvas

课程类别: 其他类别

大学或机构: ecornell

课程主页: https://www.canvas.net/courses/customer-segmentation-a-scientific-approach-to-marketing

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Marketing isn’t all business. It’s also an art—and definitely a science (especially when you focus on the data). Enroll in this course and learn how to take a scientific approach when it comes to targeting market segments. Through cluster analysis, you’ll form data-driven hypotheses, so you can zero in on the greatest potential for profitability, and become the mad scientist of marketing campaigns.
$199.00
Students who successfully complete this course will receive a letter of completion.

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课程简介

Marketing isn’t all business. It’s also an art—and definitely a science (especially when you focus on the data). Enroll in this course and learn how to take a scientific approach when it comes to targeting market segments. Through cluster analysis, you’ll form data-driven hypotheses, so you can zero in on the greatest potential for profitability, and become the mad scientist of marketing campaigns. Enrollment cost: $199.00 Students who successfully complete this course will receive a letter of completion. Note: This course is non-refundable.

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