Data-Driven Marketing: Leveraging Big Data for Your Business

开始时间: 04/22/2022 持续时间: 未知

所在平台: Canvas

课程类别: 其他类别

大学或机构: ecornell

课程主页: https://www.canvas.net/courses/data-driven-marketing-leveraging-big-data-for-your-business

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课程详情

Learn about the tools and skills your organization needs to build successful big data-driven marketing campaigns.
This course, taught by Professor Johannes Gehrke of the Johnson School of Management at Cornell University, introduces you to the world of big data and data scientists. You will explore some of the ways that data can inform your marketing strategy and open the door to targeted, customer-aware advertising. Hands-on activities and downloadable templates help you bring the ideas back to your own organization and apply them immediately.
$99.00
Students who successfully complete this course will receive a letter of completion.

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课程简介

Learn about the tools and skills your organization needs to build successful big data-driven marketing campaigns. This course, taught by Professor Johannes Gehrke of the Johnson School of Management at Cornell University, introduces you to the world of big data and data scientists. You will explore some of the ways that data can inform your marketing strategy and open the door to targeted, customer-aware advertising. Hands-on activities and downloadable templates help you bring the ideas back to your own organization and apply them immediately. Enrollment cost: $99.00 Students who successfully complete this course will receive a letter of completion. Note: This course is non-refundable.

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