A Beginner's Guide to Irrational Behavior

开始时间: 04/22/2022 持续时间: 8 weeks

所在平台: CourseraArchive

课程类别: 健康与社会

大学或机构: Duke University(杜克大学)

授课老师： Dan Ariely

课程主页: https://www.coursera.org/course/behavioralecon

课程评论: 1 个评论

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课程详情

Behavioral economics and the closely related field of behavioral finance couple scientific research on the psychology of decision making with economic theory to better understand what motivates investors, employees, and consumers. This course will be based heavily on my own research. We will examine topics such as how emotion rather than cognition determines economic decisions, “irrational” patterns of thinking about money and investments, how expectations shape perceptions, economic and psychological analyses of dishonesty by presumably honest people, and how social and financial incentives combine to motivate labor by everyday workers and CEOs alike. This highly interdisciplinary course will be relevant to all human beings.

This class has two main goals:

To introduce you to the range of cases where people (consumers, investors, managers, and significant others) make decisions that are inconsistent with standard economic theory and the assumptions of rational decision making. This is the lens of behavioral economics.
To help you think creatively about the applications of behavioral economic principles for the development of new products, technology based products, public policies, and to understand how business and social policy strategies could be modified with a deeper understanding of the effects these principles have on employees and customers.

课程大纲

Grades will be based on quizzes (on the video lectures and reading assignments), a writing assignment, and the final exam.

课程评论(1条)

点儿618 2013-05-21 15:19 1 票支持; 0 票反对

这是我上过的最好的课程，没有之一。从这门课的制作可以看出，大名鼎鼎的《怪诞行为学》作者Dan Ariely的成功真的不是偶然。和其他课程比起来，他是经过精心准备的，每一个视频、课程结构都是经过精心设计的。并不是在办公室或者家里拿个摄像头随便一录。他尽量用图片的语言帮助你理解，即使英文不够好，借助字母和他的图片，也能明白大意。他还在每周课程一开始讲一个笑话。有完备的reading list，分为必读和选读。每周有office hour。还请了其他心理学家客串讲座。
总之，整个课程的制作都非常用心，水平很高。内容又不是任何一本教材，而是非常贴近生活的行为经济学。
可以轻松愉快地学到这些有用的东西。
上完了这个课，Dan完全替代了前任，成为了这阶段我最喜爱的心理学家。