Foundations of Business Strategy

开始时间: 04/22/2022 持续时间: 7 weeks

所在平台: CourseraArchive

课程类别: 商业与管理学

大学或机构: University of Virginia（弗吉尼亚大学）

授课老师： Michael J. Lenox

课程主页: https://www.coursera.org/course/strategy101

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课程简介

Learn how to analyze an organization's strategy and make recommendations to improve its value creation by building your strategist's toolkit.

课程大纲

Week One: We will introduce the concept of strategic analysis plus explore the impact that competitive markets have on business success. Will include a case discussion of Google.

Week Two: We will explore how industry structure impacts competitive outcomes and learn how to analyze industry forces. Will include a case discussion of the microbrew industry.

Week Three: We will learn how to analyze firm capabilities and how they may provide competitive advantage. Will include a case discussion of Apple.

Week Four: We will learn how to analyze competitive dynamics; the interplay between businesses as industries evolve. Will include a case discussion of the game player industry.

Week Five: We will combine our learnings to date to determine how an organization best positions itself competitively to create value. Will include a case discussion of Piaggio.

Week Six: We will extend our analysis to consider how businesses compete in multiple markets and will learn how to analyze firm scope. Will include a case discussion of Disney.