Public Relations For Digital Media Specialization

所在平台: Coursera专项课程 课程类别: 其他类别 大学或机构: CourseraNew

课程主页: https://www.coursera.org/specializations/public-relations

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课程简介

课程名称：数字媒体公共关系专业化 课程概述：该专业化课程提供了公共关系领域的概述，强调公共关系管理在实现长期商业目标中的战略角色。学员将学习影响公共关系最佳实践的案例分析和理论概念，并获得进行定性和定量研究、策划活动以及优化社交媒体内容的实践经验。在最终的顶点项目中，学员将针对实际的公共关系问题创建战略沟通计划。 课程大纲：包含5门课程 1. [公共关系导论](http://coursegraph.com/coursera-public-relations) > 重要通知：该课程将于2018年9月3日关闭新学员注册，已注册学员将继续在Coursera仪表板上看到该课程，前提是保持注册状态。 2. [公共关系研究](http://coursegraph.com/coursera-prresearch) > 重要通知：公共关系研究课程将于2018年9月3日关闭新学员注册，已注册学员将继续在Coursera仪表板上看到该课程，前提是保持注册状态。 3. [公共关系活动](http://coursegraph.com/coursera-pr-campaigns) > 重要通知：公共关系活动课程将于2018年9月3日关闭新学员注册，已注册学员将继续在Coursera仪表板上看到该课程，前提是保持注册状态。 4. [社交媒体与公共关系](http://coursegraph.com/coursera-social-media-pr) > 重要通知：社交媒体与公共关系课程将于2018年9月3日关闭新学员注册，已注册学员将继续在Coursera仪表板上看到该课程，前提是保持注册状态。 5. [公共关系顶点项目](http://coursegraph.com/coursera-pr-capstone) > 即将开课：10月1日 > 重要通知：公共关系顶点项目课程将于2018年9月3日关闭新学员注册，已注册学员将继续在Coursera仪表板上看到该课程，前提是保持注册状态。 该专业化课程对于有志于在数字媒体时代提升公共关系技能的学习者而言，具有非常重要的实用价值。

课程大纲

5 courses

Introduction to Public Relations

[IMPORTANT NOTICE] This course will close for new learner enrollment on Monday, September 3, 2018. Students who have already enrolled will continue to see the course on their Coursera Dashboard as long as they remain enrolled in the cours

Public Relations Research

[IMPORTANT NOTICE] The Public Relations Research course will close for new learner enrollment on Monday, September 3, 2018. Students who have already enrolled will continue to see the course on their Coursera Dashboard as long as they remain

Public Relations Campaigns

[IMPORTANT NOTICE] The Public Relations Campaigns course will close for new learner enrollment on Monday, September 3, 2018. Students who have already enrolled will continue to see the course on their Coursera Dashboard as long as they remain

Social Media in Public Relations

[IMPORTANT NOTICE] The Social Media in Public Relations course will close for new learner enrollment on Monday, September 3, 2018. Students who have already enrolled will continue to see the course on their Coursera Dashboard as long as the

Public Relations Capstone
Upcoming session: Oct 1
[IMPORTANT NOTICE] The Public Relations Capstone course will close for new learner enrollment on Monday, September 3, 2018. Students who have already enrolled will continue to see the course on their Coursera Dashboard as long as they remain

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