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所在平台: CourseraArchive 课程类别: 其他类别 大学或机构: CourseraNew |
课程主页: https://www.coursera.org/archive/pr-capstone
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National University of Singapore
Here you will find the capstone project information as well as some resources to help you for your first assignment. The lecture videos with * before the title are from the courses you have completed before. You can watch them again if you need to review certain concepts. In this week, you will also be required to submit a draft for the first assignment.
The capstone project will be a strategic plan. Students will be given a specific problem and will be asked to conduct a situation analysis based on research, which will then serve as the basis of the strategic plan outlining the objectives and specific communication strategies for addressing the problem. The project will test the knowledge of students in basic principles of public relations, public relations research, strategy and new media, asking students to come up with a strategic plan. The strategic plan will be the roadmap for a public relations campaign and will integrate the key concepts offered through the four courses.
