|
所在平台: Coursera专项课程 课程类别: 经济与金融 大学或机构: CourseraNew |
课程主页: https://www.coursera.org/specializations/business-analytics
课程评论：没有评论
课程名称：商务分析专业 课程概述：该专业为所有商务专业人士提供了大数据分析的基础知识，特别适合没有任何分析背景的人员。学习内容包括数据分析师如何在营销、人力资源、财务和运营等领域进行描述、预测和支持业务决策。您将培养基本的数据素养和分析思维，从而在数据基础上做出战略决策。在最终的Capstone项目中，您将运用所学技能，分析真实的数据集，并提出合理的业务策略建议。 课程大纲： 1. 客户分析（Customer Analytics）：由宾夕法尼亚大学提供。分析我们在浏览和购买模式中的数据，着重于信用卡交易和在线行为。 课程链接：[客户分析](https://www.coursera.org/learn/wharton-customer-analytics) 2. 运营分析（Operations Analytics）：由宾夕法尼亚大学提供。本课程旨在改变您将数据转化为更好决策的思维方式。 课程链接：[运营分析](https://www.coursera.org/learn/wharton-operations-analytics) 3. 人员分析（People Analytics）：由宾夕法尼亚大学提供。该课程采取数据驱动的方法来管理工作中的人员。 课程链接：[人员分析](https://www.coursera.org/learn/wharton-people-analytics) 4. 会计分析（Accounting Analytics）：由宾夕法尼亚大学提供。探索如何将财务报表数据与非财务指标联系起来。 课程链接：[会计分析](https://www.coursera.org/learn/accounting-analytics) 5. 商务分析Capstone项目（Business Analytics Capstone）：由宾夕法尼亚大学提供。商务分析Capstone项目提供了将所学知识应用于实践的机会。 课程链接：[商务分析Capstone](https://www.coursera.org/learn/wharton-capstone-analytics) 这个课程将为您的职业发展奠定坚实的分析基础，帮助您在数据驱动的世界中作出更明智的决策。
Course Link: https://www.coursera.org/learn/wharton-customer-analytics
Name:Customer Analytics
Description:Offered by University of Pennsylvania. Data about our browsing and buying patterns are everywhere. From credit card transactions and online ... Enroll for free.
Course Link: https://www.coursera.org/learn/wharton-operations-analytics
Name:Operations Analytics
Description:Offered by University of Pennsylvania. This course is designed to impact the way you think about transforming data into better decisions. ... Enroll for free.
Course Link: https://www.coursera.org/learn/wharton-people-analytics
Name:People Analytics
Description:Offered by University of Pennsylvania. People analytics is a data-driven approach to managing people at work. For the first time in history, ... Enroll for free.
Course Link: https://www.coursera.org/learn/accounting-analytics
Name:Accounting Analytics
Description:Offered by University of Pennsylvania. Accounting Analytics explores how financial statement data and non-financial metrics can be linked to ... Enroll for free.
Course Link: https://www.coursera.org/learn/wharton-capstone-analytics
Name:Business Analytics Capstone
Description:Offered by University of Pennsylvania. The Business Analytics Capstone Project gives you the opportunity to apply what you've learned about ... Enroll for free.
This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.
业务分析专业知识：该专业知识为所有业务专业人员（包括那些以前没有分析经验的专业人员）提供大数据分析的简介。您将学习数据分析师如何在营销，人力资源，财务和运营等特定领域描述，预测和告知业务决策，并且将发展基本的数据素养和分析心态，这将帮助您基于战略决策在数据上。在最终的Capstone项目中，您将运用自己的技能来解释真实的数据集并提出适当的业务策略建议。
