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所在平台: Coursera专项课程 |
课程主页: https://www.coursera.org/specializations/wharton-retail-strategy
课程评论：没有评论
课程名称：全渠道零售策略 概述： 该专门课程为学习者提供了在转型零售行业中运营的深刻见解。您将学习如何应对COVID-19引发的零售营销干扰，并制定以客户为中心的新营销战略框架。同时，您将掌握与零售行业相关的人力资本管理基本原则，深入探讨推动组织成功的实践。最后，您将审视供应链的基本概念，重点关注数字化转型对零售行业的影响。通过运用有效的零售分析，您将学会如何为零售商及其供应链创造价值。 完成此专门课程后，您将能够制定销售组织零售产品的策略，同时保留内部人才，并采取前瞻性和迭代性的方法以维持未来的成功。 应用学习项目： 每个课程模块都包含评估，旨在检查学习者的知识，并为学习者提供应用课程概念的机会。这些评估是综合性的，涵盖了营销、人才管理、竞争战略、传统和数字供应链以及分析的应用，以开发和维持成功的零售组织。 证书： 完成课程后，您将获得可分享的证书。 课程特点： - 100%在线课程 - 可灵活安排学习时间 - 初学者级别，无需先前经验 - 大约3个月完成，建议每周学习2小时 - 提供英语和英语字幕 课程大纲： 1. 零售营销战略（由宾夕法尼亚大学提供） 描述：COVID-19加速了零售行业的根本变化。 [课程链接](https://www.coursera.org/learn/wharton-retail-marketing-strategy) 2. 零售人力资本管理（由宾夕法尼亚大学提供） 描述：学习人力资本管理的基本原则，重点关注零售行业。 [课程链接](https://www.coursera.org/learn/wharton-managing-human-capital-retail) 3. 零售数字供应链（由宾夕法尼亚大学提供） 描述：了解零售行业面临的主要挑战与机遇。 [课程链接](https://www.coursera.org/learn/wharton-retail-supply-chain)
Course Link: https://www.coursera.org/learn/wharton-retail-marketing-strategy
Name:Retail Marketing Strategy
Description:Offered by University of Pennsylvania. Covid-19 has accelerated radical changes that will revolutionize retailing in every way. Shoppers' ... Enroll for free.
Course Link: https://www.coursera.org/learn/wharton-managing-human-capital-retail
Name:Managing Human Capital in Retail
Description:Offered by University of Pennsylvania. In this course, you will cover the fundamentals of human capital management with a focus on the ... Enroll for free.
Course Link: https://www.coursera.org/learn/wharton-retail-supply-chain
Name:Retail Digital Supply Chain
Description:Offered by University of Pennsylvania. In this course, you will focus on understanding the main challenges and opportunities that the ... Enroll for free.
Skills you will gain
Talent Management
Marketing Strategy
Performance Management
Analytics
Digital Supply Chain
About this Specialization
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This Specialization provides learners with insight about operating in a transformed retail industry. You'll learn how to navigate the disruption in retail marketing caused by COVID-19 and to develop a framework to create a competitive strategy that focuses on a new customer-centric approach to marketing. You'll also learn the fundamentals of human capital management, with a focus on the retail industry, and do a deep dive into some of the practices that drive organizational success. Finally, you will review supply chain fundamentals, concentrating on the impact that the digital transformation has had on the retail industry. In utilizing meaningful retail analytics, you will learn how to generate value for retailers and their supply chains.
By the end of this Specialization, you will be able to form a strategy for selling your organization's retail product while retaining internal talent and adopting a forward-thinking and iterative approach to maintaining success in the future.
Applied Learning Project
Each course module in this Specialization culminates in an assessment. These assessments are designed to check learners' knowledge and to provide an opportunity for learners to apply course concepts such.
The assessments will be cumulative and cover the application of marketing, talent management, competitive strategy, traditional and digital supply chain, and analytics in order to develop and maintain a successful retail organization.
Shareable Certificate
Shareable Certificate
Earn a Certificate upon completion
100% online courses
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Beginner Level
No prior experience required.
Hours to complete
Approximately 3 months to complete
Suggested pace of 2 hours/week
Available languages
English
Subtitles: English
Shareable Certificate
Shareable Certificate
Earn a Certificate upon completion
100% online courses
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Beginner Level
No prior experience required.
Hours to complete
Approximately 3 months to complete
Suggested pace of 2 hours/week
Available languages
English
Subtitles: English
