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所在平台: Coursera专项课程 课程类别: 商业与管理学 大学或机构: CourseraNew |
课程主页: https://www.coursera.org/specializations/wharton-business-foundations
课程评论：没有评论
课程名称：商业基础专业 课程概述：在此专业中，您将学习商业语言的基本知识，以便顺利转向新职业、创办或改进小型企业，或申请商学院继续深造。通过五门课程，您将掌握营销、会计、运营和财务的基础知识。在最后的Capstone项目中，您将通过制定市场战略来解决实际商业挑战，运用所学技能。 课程大纲： 1. **市场营销入门** 提供单位：宾夕法尼亚大学 描述：由沃顿商学院排名前列的三位教授授课，深入探讨营销的核心概念。 课程链接：[市场营销入门](https://www.coursera.org/learn/wharton-marketing) 2. **财务会计入门** 提供单位：宾夕法尼亚大学 描述：掌握分析财务报表和披露所需的技术技能。 课程链接：[财务会计入门](https://www.coursera.org/learn/wharton-accounting) 3. **社会和人力资本管理** 提供单位：宾夕法尼亚大学 描述：人员是企业最重要的资产，但也是最不可预测的，学习如何有效管理这一资产。 课程链接：[社会和人力资本管理](https://www.coursera.org/learn/wharton-social-human-capital) 4. **公司财务入门** 提供单位：宾夕法尼亚大学 描述：简要介绍财务基础知识，强调其重要性。 课程链接：[公司财务入门](https://www.coursera.org/learn/wharton-finance) 5. **运营管理入门** 提供单位：宾夕法尼亚大学 描述：深入探讨运营管理和流程改进的原则。 课程链接：[运营管理入门](https://www.coursera.org/learn/wharton-operations) 6. **沃顿商业基础Capstone项目** 提供单位：宾夕法尼亚大学 描述：此项目使您能够将分析技能应用于实际商业场景。 课程链接：[商业基础Capstone](https://www.coursera.org/learn/wharton-capstone) 通过这个专业，您能够扎实掌握商业管理的基本技能，为未来的职业发展奠定坚实基础。
Course Link: https://www.coursera.org/learn/wharton-marketing
Name:Introduction to Marketing
Description:Offered by University of Pennsylvania. Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 ... Enroll for free.
Course Link: https://www.coursera.org/learn/wharton-accounting
Name:Introduction to Financial Accounting
Description:Offered by University of Pennsylvania. Master the technical skills needed to analyze financial statements and disclosures for use in ... Enroll for free.
Course Link: https://www.coursera.org/learn/wharton-social-human-capital
Name:Managing Social and Human Capital
Description:Offered by University of Pennsylvania. People are the most valuable asset of any business, but they are also the most unpredictable, and the ... Enroll for free.
Course Link: https://www.coursera.org/learn/wharton-finance
Name:Introduction to Corporate Finance
Description:Offered by University of Pennsylvania. This course provides a brief introduction to the fundamentals of finance, emphasizing their ... Enroll for free.
Course Link: https://www.coursera.org/learn/wharton-operations
Name:Introduction to Operations Management
Description:Offered by University of Pennsylvania. This comprehensive course delves into operations management and process improvement principles and ... Enroll for free.
Course Link: https://www.coursera.org/learn/wharton-capstone
Name:Wharton Business Foundations Capstone
Description:Offered by University of Pennsylvania. Wharton's Applied Knowledge Capstone Project enables you to apply your analytic skills to real ... Enroll for free.
In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.
商业基础专业：在本专业中，您将以商业语言发展基本的读写能力，可用于过渡到新职业，创办或改善自己的小型企业，或申请商学院继续学业。在五门课程中，您将学习营销，会计，运营和财务的基础知识。在最终的Capstone项目中，您将运用通过制定市场战略来解决实际业务挑战所学到的技能。
