|
所在平台: Coursera专项课程 课程类别: 其他类别 大学或机构: CourseraNew |
课程主页: https://www.coursera.org/specializations/value-chain-management
课程评论：没有评论
价值链管理专业化课程概述： 本课程旨在帮助组织生产和交付有价值的商品与服务，同时为所有者创造盈余。价值链管理的核心是理解不同客户的价值需求，衡量投入与产出以评估价值，并为客户提供更高的价值，从而为组织带来更多的剩余。 在本专业中，学员将掌握对任何职能领域经理至关重要的能力，包括如何在会计、运营和营销方面创建、建模、分析和最大化价值。该课程是伊利诺伊大学iMBA项目的一部分，完成后可获得大学学分。 完成价值链管理专业化课程后，您将能够： - 应用财务角度理解成本会计，并通过财务和非财务会计信息促进战略绩效的衡量和持续改进。 - 理解运营管理及流程改进的作用，综合信息制定组织决策，并对战术运营进行分析和优化。 - 了解营销在商业中的运作方式，以及不同营销元素如何协同作用，创造消费者价值并最大化组织价值。 课程包括以下模块： 1. 经理会计：成本行为、系统与分析 2. 经理会计：促进和引导商业决策的工具 3. 运营管理：组织与分析 4. 运营管理：质量与供应链 5. 制定成功的营销策略 6. 制定增长的营销组合 本课程将大大提升您的管理能力，助您在职场中实现更大的成功。
Course Link: https://www.coursera.org/learn/accounting-for-managers
Name:Managerial Accounting: Cost Behaviors, Systems, and Analysis
Description:Offered by University of Illinois Urbana-Champaign. In this course, you will learn how to use accounting to facilitate and align decisions ... Enroll for free.
Course Link: https://www.coursera.org/learn/managerial-accounting-business-decisions
Name:Managerial Accounting: Tools for Facilitating and Guiding Business Decisions
Description:Offered by University of Illinois Urbana-Champaign. In this course, you will explore how to use accounting to allocate resources and ... Enroll for free.
Course Link: https://www.coursera.org/learn/operations-management-organization-and-analysis
Name:Operations Management: Organization and Analysis
Description:Offered by University of Illinois Urbana-Champaign. In this course, you will learn about the role of operations and how they are connected ... Enroll for free.
Course Link: https://www.coursera.org/learn/operations-management-quality-and-supply-chain
Name:Operations Management: Quality and Supply Chain
Description:Offered by University of Illinois Urbana-Champaign. In this course you will focus on process improvement. You will learn how to set ... Enroll for free.
Course Link: https://www.coursera.org/learn/marketing-management
Name:Developing a Winning Marketing Strategy
Description:Offered by University of Illinois Urbana-Champaign. In this course, you will learn how businesses create value for customers. We will ... Enroll for free.
Course Link: https://www.coursera.org/learn/marketing-management-two
Name:Developing a Marketing Mix for Growth
Description:Offered by University of Illinois Urbana-Champaign. In this course, you will further examine how businesses create value for customers. In ... Enroll for free.
The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and greater surplus for organizations. In this Specialization, you will gain competencies that are critical for managers in any functional area. You will learn to create, model, analyze, and maximize value in accounting, operations, and marketing. This Specialization is part of the University of Illinois iMBA Program. Each course fulfills a portion of the requirements for a University of Illinois course that can earn you college credit. When you complete the Value Chain Management Specialization, you will: · Understand how to apply a financial perspective of accounting for costs, understand how financial and non-financial accounting information facilitates strategic performance measurement, and integrate this information to continuously improve strategy. · Understand the role of operations management and process improvement, synthesize information to make decisions for organizational initiatives, and apply analytical techniques for tactical operations and process improvement decisions. · Understand how marketing works in the business world and how various marketing elements interact to create value for consumers and ultimately maximize value for your organization.
价值链管理专业化：组织的目的是为客户生产和交付有价值的商品和服务，同时为所有者创造盈余。价值链管理的重点是了解不同客户的价值，衡量投入和产出以评估价值，以及为客户创造更高的价值和为组织带来更多的剩余。 在本专业中，您将获得对于任何职能领域的经理至关重要的能力。您将学习如何创建，建模，分析和最大化会计，运营和营销方面的价值。 该专业是伊利诺伊大学iMBA计划的一部分。每门课程均满足伊利诺伊大学课程的部分要求，可以使您获得大学学分。 完成价值链管理专业化课程后，您将： ·了解如何从财务角度对成本进行会计处理，了解财务和非财务会计信息如何促进战略绩效衡量，以及如何整合这些信息以不断改进策略。 ·了解运营管理和流程改进的作用，综合信息以制定组织计划的决策，并将分析技术应用于战术运营和流程改进的决策。 ·了解营销在商业世界中的运作方式，以及各种营销元素如何相互作用以为消费者创造价值并最终为您的组织最大化价值。