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所在平台: Coursera专项课程 课程类别: 其他类别 大学或机构: CourseraNew |
课程主页: https://www.coursera.org/specializations/uva-darden-bcg-pricing-strategy
课程评论：没有评论
定价策略优化专业化是一门旨在提升价格实现和最大化利润的课程。该课程由波士顿咨询集团的全球定价专家和弗吉尼亚大学达顿商学院的教授共同授课，旨在教授学生在商业和研究环境中运用的各种框架、技巧和工具。 在课程中，学习者将从BCG开发的三个“镜头”——成本与经济、客户价值和竞争，深入理解定价的战略价值。课程不仅提供理论知识，还帮助学生建立一个展示其战略定价能力的投资组合演示文稿。 课程大纲如下： 1. 成本与经济在定价策略中的应用：探讨如何为产品和服务设定合理价格。 [课程链接](https://www.coursera.org/learn/uva-darden-bcg-pricing-strategy-cost-economics) 2. 客户价值在定价策略中的重要性：分析传统基于成本的定价方法的不足，学习如何更好地为客户定价。 [课程链接](https://www.coursera.org/learn/uva-darden-bcg-pricing-strategy-customer-value) 3. 市场与竞争在定价策略中的角色：强调市场分析和竞争分析对最大化收入的重要性。 [课程链接](https://www.coursera.org/learn/uva-darden-bcg-pricing-strategy-market-competition) 4. 实践中的定价策略：通过实际案例分析，学生将学习如何将理论应用于实践。 [课程链接](https://www.coursera.org/learn/uva-darden-bcg-pricing-strategy-practice) 该专业化为希望提升定价技能的学习者提供了全面的框架与支持，帮助他们在竞争激烈的市场中脱颖而出。
Course Link: https://www.coursera.org/learn/uva-darden-bcg-pricing-strategy-cost-economics
Name:Cost and Economics in Pricing Strategy
Description:How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to ... Enroll for free.
Course Link: https://www.coursera.org/learn/uva-darden-bcg-pricing-strategy-customer-value
Name:Customer Value in Pricing Strategy
Description:The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your ... Enroll for free.
Course Link: https://www.coursera.org/learn/uva-darden-bcg-pricing-strategy-market-competition
Name:Market and Competition in Pricing Strategy
Description:If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you ... Enroll for free.
Course Link: https://www.coursera.org/learn/uva-darden-bcg-pricing-strategy-practice
Name:Pricing Strategy in Practice
Description:In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement ... Enroll for free.
In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically.
定价策略优化专业化：在此专业化中，我们向您展示提高价格实现和最大化利润的技术。向波士顿咨询集团的全球定价专家和弗吉尼亚大学达顿商学院的教授学习，他们共享我们在业务和研究环境中使用的框架，技巧和工具。我们将通过BCG专有且经过时间考验的三个“镜头”（价格和经济，客户价值和竞争）来研究定价，以加深您对定价战略力量的理解。您将在专业化过程中留下构建投资组合的演示文稿，该演示文稿展示了您进行战略定价的能力。