Transforming the Fashion Business

所在平台: Coursera专项课程

课程主页: https://www.coursera.org/specializations/transforming-fashion-business

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课程简介

课程名称:转型时尚商业 课程概述: 本课程将帮助您学习如何发展一个包含可持续性、体验方法和协作,并服务于被边缘化群体的时尚商业模式。您将掌握将系统思维融入时尚商业模型的方法,能够清晰表达时尚体系内主要的设计技巧,进而开发全面的产品生命周期。 课程内容: - 时尚设计 - 时尚系统 - 可持续性 - 全面的产品生命周期 - 零售管理 - 系统思维 - 产品生命周期 - 以用户为中心的设计 - 研发(R&D) - 趋势分析 - 伦理设计与生产 - 协作 此专业化课程的学习将使您能够分析时尚商业如何向更具包容性、多样性和公平性的方向演变。您将探讨“慢时尚”运动、当前时尚体系的历史背景,以及实现更全面、可持续未来的必要性。课程中,您将学习设计流程的分析和趋势预测方法,如何将新策略与科技融入设计中,同时关注社会运动和文化变迁。此外,您还将了解时尚零售如何创造令人难忘、沉浸式和创新的体验,以在竞争加剧和消费者模式变化的时代中保持相关性。 应用学习项目:每门课程都将以一个沉浸式项目结束,您需要将自己的激情转化为应对当今时尚产业挑战的提案策略。您将准备并展示如何利用技术、设计和零售渠道的创新来解决当前时尚体系中的关键问题。 完成本专业化课程后,您将能够: - 研究并创新出全面的时尚设计战略。 - 制定适应当今消费者的包容性时尚品牌战略,并涵盖可持续性最佳实践。 - 设计考虑客户体验、全渠道参与、运营物流和商品管理的现代零售战略。 课程特点: - 分享证书:完成后可获得证书 - 100% 在线课程:随时开始并按自己的进度学习 - 灵活的学习时间:设置和维护灵活的截止日期 - 中级水平:需至少有两年的时尚设计和/或时尚零售行业经验 - 学习时长:预计完成时间约为三个月,建议每周学习3小时 - 提供英语授课,附有英文字幕 更多信息和课程链接:[时尚体系](https://www.coursera.org/learn/fashion-systems) | [时尚设计](https://www.coursera.org/learn/fashion-design-process) | [时尚零售转型](https://www.coursera.org/learn/fashion-retail-transformation)

课程大纲

Course Link: https://www.coursera.org/learn/fashion-systems

Name:Fashion Systems

Description:Offered by Parsons School of Design, The New School. The fashion business has grown from the storied Parisian houses of the early 20th ... Enroll for free.

Course Link: https://www.coursera.org/learn/fashion-design-process

Name:Fashion Design

Description:Offered by Parsons School of Design, The New School. Fashion design is about looking to the future to innovate for today, but it is ... Enroll for free.

Course Link: https://www.coursera.org/learn/fashion-retail-transformation

Name:Fashion Retail Transformation

Description:Offered by Parsons School of Design, The New School. In this course, Parsons faculty and industry experts dive deep into the transformation ... Enroll for free.

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课程详情

What you will learn
How to develop a fashion business model that incorporates sustainability, experiential methods, collaborations, and serves underrepresented groups.
How to integrate systems thinking to advance fashion business models
Ability to articulate the predominant design techniques within the fashion system
How to develop a holistic product lifecycle
Skills you will gain
Fashion Design
Fashion Systems
Sustainability
Holistic Product Lifecyle
Retail Management
Systems Thinking
Product Life Cycles
User-Centered Design
Research And Development (R&D)
Trend Analysis
ethical design and production
Collaboration
About this Specialization
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In this specialization, you will analyze the fashion business and how it must evolve into a more inclusive, diverse, and equitable manifestation of itself. You’ll explore the “slow fashion” movement, the historical underpinnings of the current fashion system, and imperatives for a more holistic, sustainable future. You’ll look at the design process from the perspective of analytical and statistical trend forecasting and how to bring new strategies and technologies into your design approach, all while maintaining an awareness of social movements and cultural shifts. And finally, you’ll learn how fashion retail can create memorable, immersive, and innovative experiences that help you and your brand stay relevant in an age of increasing competition and shifting consumer models. The courses in this specialization bring together a dynamic group of Parsons faculty and leading industry experts who will share their real world experiences and guide you through the knowledge you need to advance your career.
Applied Learning Project
Each course in this specialization is capped with an immersive project where you’ll turn your passion to become a future business leader into a proposed strategy for addressing the challenges in today’s fashion industry.

For each project, you will be expected to prepare and present a plan for how you would leverage innovations in technology, design, and retail channels in order to solve a critical issue in the current fashion system.
By the end of the specialization, you will be able to:
• Research and innovate a strategy for a holistic approach to fashion design.
• Develop a fashion brand strategy that is inclusive and relevant to today's consumer and encompasses best practices for sustainability.
• Design a contemporary retailing strategy that considers customer experience, omnichannel engagement, operational logistics, and merchandising.
Shareable Certificate
Shareable Certificate
Earn a Certificate upon completion
100% online courses
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Flexible Schedule
Set and maintain flexible deadlines.
Intermediate Level
Intermediate Level
A​t least 2 years experience in the fashion design and/or fashion retail industry, or experience in a similar creative business.
Hours to complete
Approximately 3 months to complete
Suggested pace of 3 hours/week
Available languages
English
Subtitles: English
Shareable Certificate
Shareable Certificate
Earn a Certificate upon completion
100% online courses
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Flexible Schedule
Set and maintain flexible deadlines.
Intermediate Level
Intermediate Level
A​t least 2 years experience in the fashion design and/or fashion retail industry, or experience in a similar creative business.
Hours to complete
Approximately 3 months to complete
Suggested pace of 3 hours/week
Available languages
English
Subtitles: English

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