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所在平台: Coursera专项课程 课程类别: 其他类别 大学或机构: CourseraNew |
课程主页: https://www.coursera.org/specializations/the-art-of-sales-mastering-the-selling-process
课程评论：没有评论
课程名称：《销售的艺术：掌握销售流程专业知识》 课程概述：该专业设计旨在帮助您提高销售效率，更加有效地实现销售目标。您将学习如何在人群中脱颖而出，吸引客户，并在公司内部为您的计划建立支持。掌握“如何达成共识”的技能，不仅能提升销售业绩，也会改善您生活的多个方面。您将接受测试、学习新知识，并实现个人转变，学会如何找到新客户并获得出色成果。 课程大纲： 1. **客户细分与潜在客户开发** - **课程链接**：[查看课程](https://www.coursera.org/learn/customer-segmentation-prospecting?specialization=the-art-of-sales-mastering-the-selling-process) - **课程描述**：本课程为销售艺术专业奠定基础，帮助您形成成为高绩效销售人员的新思维方式。我们将讨论您在行业中脱颖而出的知识、技能和纪律，并为您设定实现目标。您将学习如何有效表述自己和业务，并构建个人销售宣传片，快速且有效地应对销售对话。 2. **与销售潜在客户建立联系** - **课程链接**：[查看课程](https://www.coursera.org/learn/connecting-with-sales-prospects?specialization=the-art-of-sales-mastering-the-selling-process) - **课程描述**：您将学习如何高效开展会议，与客户区分开来。掌握提出更好问题的重要性，并学会预测和处理销售异议。同时，您将练习讲述有力故事以及给予和接受绩效反馈。 3. **销售陈述与成交** - **课程链接**：[查看课程](https://www.coursera.org/learn/sales-pitch-closing?specialization=the-art-of-sales-mastering-the-selling-process) - **课程描述**：学习如何风格独特、自信地进行出色的销售演示，并掌握关键的成交问题。您将学会如何发展个人品牌，为客户提供超出期待的服务。 4. **构建销售流程工具包** - **课程链接**：[查看课程](https://www.coursera.org/learn/toolkit-sales-process?specialization=the-art-of-sales-mastering-the-selling-process) - **课程描述**：在本课程中，我们将“整合一切”，复习从我们的交换实验中获得的见解，并利用每周创建的工具，整理您的销售工具包。 通过该专业，您将全面提升销售技能，为成功销售打下坚实基础。
Course: 1
Title:Customer Segmentation and Prospecting
Description:In Course 1, we set the foundation for the Art of Sales Specialization and offer a new mindset for becoming a high-performer in sales. We will discuss the Knowledge, Skill and Discipline that you need to stand out in your industry, and create a goal for you to reach by the end of the specialization. Finally, you will learn how to talk about yourself and your business. You will build your personal Sales Trailer and learn how to get into and out of sales conversations quickly and effectively.
Course: 2
Title:Connecting with Sales Prospects
Description:In Course Two of the Art of Sales Specialization, you will learn how to run high-impact meetings that create complete separation between you and everyone else your customer comes into contact with. You will learn the importance of asking better questions and how to anticipate and handle sales objections. Finally, you will learn how to tell powerful stories and to give and receive performance feedback.
Course: 3
Course Link: https://www.coursera.org/learn/sales-pitch-closing?specialization=the-art-of-sales-mastering-the-selling-process
Title:Sales Pitch and Closing
Description:In Course 3 of the Art of Sales Specialization, you will learn how to give great presentations with dashing style and self-confidence. You will also learn how to ask the looming closing question. Finally, you will learn how to develop your brand and go above and beyond for your clients.
Course: 4
Course Link: https://www.coursera.org/learn/toolkit-sales-process?specialization=the-art-of-sales-mastering-the-selling-process
Title:Building a Toolkit for Your Sales Process
Description:In Course 4, we are quite literally “putting it all together”. We will review the insights we gained from our barter experiment and use the tools we created each week to curate your Sales Toolkit.
Close more deals and improve the performance of any sales team. The Art of Sales Specialization is designed to make you more effective and efficient as you pursue your sales goals. Understand how to stand out in the crowd, attract customers, and build support for your initiatives within your company. Knowing how to “get to yes” is a crucial skill that can improve many facets of your life. Prepare to be tested, taught, and transformed as you learn to locate new customers and get great results.
销售的技巧：掌握销售流程专业知识：完成更多交易并改善任何销售团队的绩效。销售专业化的艺术旨在使您在追求销售目标时更加高效。了解如何在人群中脱颖而出，吸引客户并为公司内的计划建立支持。知道如何“做到”是一项至关重要的技能，可以改善您生活的许多方面。当您学会寻找新客户并取得丰硕成果时，准备进行测试，教授和改造。