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所在平台: Coursera专项课程 |
课程主页: https://www.coursera.org/specializations/technology-management
课程评论：没有评论
课程名称：战略技术管理 课程概述： 本课程旨在帮助学习者掌握分析商业情况并在高度创新和快速变化的企业中制定战略应对的技能、知识和策略。学习内容包括创新的概念以及客户在成功创新发展中的关键角色，如何捕捉客户信息来推动创新，应用对客户需求及采用过程的理解来识别创新与新产品开发的机会。 学习技能： - 技术战略 - 商业模式创新 - 新产品开发 - 客户行为与创新 - 创新管理 - 研发管理 - 商业战略 - 产品管理 - 战略管理 - 领导并发展创新团队 - 设计与领导创新倡议 - 应对创新倡议的阻力 专业介绍： 现代公司的成功在于管理者在技术和市场变化中生成战略创新的能力。实现提供卓越客户价值的新产品和有效实施创新倡议是成功的两个关键要素。本课程专为有志成为经理、各级经理及创业者而设计，提供全面的技术管理知识，涵盖战略创新、以客户为中心的产品开发及创新管理等领域。 课程主题包括： - 理解技术变革对市场的战略影响 - 特征化创新情况并制定战略响应的策略 - 商业模型和平台中心的创新 - 理解未满足的客户需求以识别创新机会 - 提供具有卓越客户价值的新产品 - 设计能够同时应对现有与新业务的组织 - 领导创新团队 - 设计和领导创新的变革倡议 应用学习项目： 课程的核心理念是获得全面的专业知识，以理解和有效进行战略创新。课程视频包含应用基础的练习，鼓励学生将概念材料应用于自己的经验和阅读。 证书信息： 完成课程后可获得可分享的证书。课程完全在线学习，灵活安排学习时间，适合初学者，无需先前经验。预计课程需时约3个月，建议每周学习3小时。 课程链接： - [技术战略：创造性破坏](https://www.coursera.org/learn/technology-strategy-creative-destruction) - [以客户为中心的创新](https://www.coursera.org/learn/customer-centric-innovation) - [创新管理：双手共舞、团队与变革领导](https://www.coursera.org/learn/managing-innovation) 欢迎学习战略技术管理课程，提升您的管理与创新能力！
Course Link: https://www.coursera.org/learn/technology-strategy-creative-destruction
Name:Technology Strategy: Creative Destruction
Description:Offered by University of Illinois Urbana-Champaign. The success of modern companies depends critically on their ability to manage and ... Enroll for free.
Course Link: https://www.coursera.org/learn/customer-centric-innovation
Name:Customer Centric Innovation
Description:Offered by University of Illinois Urbana-Champaign. Successful innovation starts with understanding customer needs and ends with a delighted ... Enroll for free.
Course Link: https://www.coursera.org/learn/managing-innovation
Name:Managing Innovation: Ambidexterity, Teams and Leading Change
Description:Offered by University of Illinois Urbana-Champaign. You may have noticed that what is new often behaves differently than what has become ... Enroll for free.
What you will learn
Skills, knowledge and strategies to analyze business situations and develop strategic responses in highly innovative and fast-moving businesses.
The concept of innovation and the critical role customers can play in development of successful innovation
Capture customer information to fuel innovation
Apply understanding of customer needs and the adoption process to identify opportunities for innovation and new product development
Skills you will gain
Technology Strategy
Business model innovation
New Product Development
Customer Behavior and Innovation
Innovation Management
R&D Management
Business Strategy
Product Management
Strategic Management
Lead and develop innovation teams
Design and lead innovation initiatives
Address resistance to innovation initiatives
About this Specialization
The success of modern companies depends critically on their manager’s ability to generate strategic innovationwhich leverages technological and market changes. A key part of the equation is delivering new products that deliver exceptional customer value. Another essential element is implementing innovation initiatives effectively. The Strategic Technology Management specialization is targeted towards aspiring managers, managers at all levels, and entrepreneurs who lookto gaina well-rounded knowledge of technology managementthrough courses thatintegrate the areas of strategic innovation, customercentric product development, andmanaging innovation. Topics covered include:
Understanding the strategic impact of technological change on markets Strategies to characterizeinnovation situations and develop strategic responses Business model and platform-centric innovation Understanding unmet customer needs to identify innovation opportunities Delivering new products that deliver exceptional customer value Designing organizations that navigate established and new businesses simultaneously Leading innovation teams Designing and leading change initiatives for innovation
Applied Learning Project
A central premise of these courses is obtaining well-rounded expertise to understand and undertake effective strategic innovation. Course videos include application-based exercises that encourage students to apply conceptual materials to their experience and readings.
Shareable Certificate
Shareable Certificate
Earn a Certificate upon completion
100% online courses
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Beginner Level
No prior experience required.
Hours to complete
Approximately 3 months to complete
Suggested pace of 3 hours/week
Available languages
English
Subtitles: English
Shareable Certificate
Shareable Certificate
Earn a Certificate upon completion
100% online courses
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Beginner Level
No prior experience required.
Hours to complete
Approximately 3 months to complete
Suggested pace of 3 hours/week
Available languages
English
Subtitles: English
