|
所在平台: Coursera专项课程 课程类别: 其他类别 大学或机构: CourseraNew |
课程主页: https://www.coursera.org/specializations/strategic-analytics
课程评论：没有评论
课程名称：战略业务分析专业 课程概述： 战略业务分析专业旨在为希望将统计知识和技术应用于商业环境的学生、业务分析师和数据科学家提供培训。建议学员具备统计学、R语言或其他编程语言的基础知识，并熟悉数据库及数据分析技术，如回归、分类和聚类等。课程将涵盖多种不同行业领域的分析方法，学员将通过真实的商业案例进行实践，内容包括事件预测、客户细分统计、客户评分以及客户终身价值计算等。此外，课程还将教授如何将这些分析结果有效地呈现给利益相关者，从而推动商业决策的实施。 第三门课程及最终项目是与全球知名的咨询和技术服务公司埃森哲合作设计的。学员将了解在多个行业（如媒体、通信、公共服务等）的应用。课程结束时，学员将能够使用R语言中的统计技术生成商业智能见解，并以引人注目的方式进行展示，以便做出明智且可持续的业务决策。完成该专业课程后，学员将获得来自全球顶尖商学院的专业证书，并由两位在业务分析和市场营销领域享有盛誉的欧洲教授授课。 课程大纲： 1. 战略业务分析基础 2. 市场分析基础 3. 与埃森哲的业务分析案例研究 4. 学位项目：通过开放数据创造价值 课程链接： - [战略业务分析基础](https://www.coursera.org/learn/foundations-marketing-analytics) - [与埃森哲的案例研究](https://www.coursera.org/learn/case-studies-business-analytics-accenture) - [战略业务分析最终项目](https://www.coursera.org/learn/strategic-business-analytics-capstone) 这个专业为希望在商业分析领域深入发展的学员提供了一个系统的学习平台。
Course Link: https://www.coursera.org/learn/strategic-business-analytics
Name:Foundations of strategic business analytics
Description:Offered by ESSEC Business School. Who is this course for? This course is designed for students, business analysts, and data scientists who ... Enroll for free.
Course Link: https://www.coursera.org/learn/foundations-marketing-analytics
Name:Foundations of marketing analytics
Description:Offered by ESSEC Business School. Who is this course for? This course is designed for students, business analysts, and data scientists who ... Enroll for free.
Course Link: https://www.coursera.org/learn/case-studies-business-analytics-accenture
Name:Case studies in business analytics with ACCENTURE
Description:Offered by ESSEC Business School. Who is this course for ? This course is RESTRICTED TO LEARNERS ENROLLED IN Strategic Business Analytics ... Enroll for free.
Course Link: https://www.coursera.org/learn/strategic-business-analytics-capstone
Name:Capstone: Create Value from Open Data
Description:Offered by ESSEC Business School. The Capstone project is an individual assignment. Participants decide the theme they want to explore and ... Enroll for free.
This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing.
战略业务分析专业：该专业是为希望将统计知识和技术应用于业务环境的学生，业务分析人员和数据科学家而设计的。我们建议您具有统计，R或其他编程语言的背景知识，并熟悉数据库和数据分析技术（例如回归，分类和聚类）。我们将介绍不同行业领域的多种分析方法。您将在真实的业务环境中进行动手案例研究：示例包括预测和预测事件，统计客户细分以及计算客户分数和终身价值。我们还将教您如何进行这些分析并将其有效地呈现给利益相关者，以便您的企业采取行动。第三个课程和Capstone项目是与埃森哲合作设计的，埃森哲是世界上最著名的咨询，技术服务和外包公司之一。您将了解广泛领域的应用程序，包括媒体，通信，公共服务等。到本专业课程结束时，您将能够使用R中的统计技术来开发商业智能见解，并以令人信服的方式展示它们，从而做出明智且可持续的业务决策。您将获得来自世界领先的一所商学院的专业证书，并会从欧洲的两位业务分析和市场营销领先教授那里学习。