课程详情

What you will learn
How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses
How marketers use the concepts of the Buyers Journey with digital channels to influence behavior and online purchase decisions
How to use the principles of content marketing to find, reach, and engage audiences and to start building brand loyalty and advocacy
The benefits and advantages to a business of incorporating social media into its overarching digital strategy
Skills you will gain
Digital transformation
Digital Marketing
Social Media Marketing
Content Marketing
Digital Strategy
Choose social media platforms and tools
Set up a social media experience for a business
Share and promote social content
Build and sustain a social media community
Plan a social media advertising strategy
Set up advertising on Snapchat
Uncover campaign insights using native Facebook and Snapchat analytics tools
About this Specialization
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Welcome to the Digital Marketing Institute’s foundational program on Social Media Marketing. The DMI is the global standard in Digital Marketing certification. Over 3.6 billion people globally are using social media in 2021. This explosive growth, coupled with the speed of innovation and adoption of mobile technologies, has fundamentally reset consumer expectations, changed how consumers make purchase decisions, and transformed how businesses must operate to support their customers. If you want to understand the forces transforming businesses today and the challenges social media marketers must overcome to cut through to engage their audience, this program will help you do so. The first course begins with the core principles of digital marketing and digital transformation before diving into the basics of social media marketing, content marketing, and digital strategy. The second course drills into social media, business strategy, and the relative strengths of key social platforms for marketers. The third course focuses on marketing using Facebook, Instagram, and Snapchat. The final course covers advertising on Twitter, LinkedIn, and YouTube, and social selling tactics to engage with today’s consumers. After completing all courses in this Specialization, you will receive a DMI x Coursera certificate, DMI’s Certified Digital Marketing Associate certification, and three months of free Power Membership to unlock your next opportunity in a community of over 130k members.
Applied Learning Project
In this Specialization, learners will solve a broad range of authentic business problems as they apply the skills and techniques they learn along the way. Learners will select social media channels and create buyer personas and content calendars to target these personas. Based on their social media channel choices, learners will also create detailed campaign targeting plans to help create paid advertising campaigns.
Shareable Certificate
Shareable Certificate
Earn a Certificate upon completion
100% online courses
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Beginner Level
Recommended for anyone seeking to learn more or upskill in the disciplines of social media marketing, social commerce, and social media strategy.
Hours to complete
Approximately 4 months to complete
Suggested pace of 3 hours/week
Available languages
English
Subtitles: English
Shareable Certificate
Shareable Certificate
Earn a Certificate upon completion
100% online courses
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Beginner Level
Recommended for anyone seeking to learn more or upskill in the disciplines of social media marketing, social commerce, and social media strategy.
Hours to complete
Approximately 4 months to complete
Suggested pace of 3 hours/week
Available languages
English
Subtitles: English

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