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所在平台: Coursera专项课程 课程类别: 其他类别 大学或机构: CourseraNew |
课程主页: https://www.coursera.org/specializations/social-media-marketing
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社交媒体营销专业化课程总结 该社交媒体营销专业化课程于2014年创建，每季度更新，以提供最新的培训内容。根据2018年的一项企业调查，只有29%的企业拥有有效的社交媒体营销计划，而92%的消费者更信任他人的推荐而非品牌内容。这一情况标志着社交媒体在消费者购买决策中的重要性。 本课程主要包括以下目标：提供社交分析工具与培训，帮助学员成为社交媒体影响者；以及教授学员如何构建完整的社交媒体营销策略，包括消费者洞察和评估指标。每门课程配有特殊工具包，Capstone项目的付费学员还将获得市场规划工具包。 课程内容包括： 1. **什么是社交？**（What is Social?）—— 适合企业主和营销专业人士。 2. **听力的重要性**（The Importance of Listening）—— 强调倾听在社交营销中的关键作用。 3. **参与与培养营销策略**（Engagement & Nurture Marketing Strategies）—— 讨论如何与消费者建立更深层次的联系。 4. **内容、广告和社交IMC**（Content, Advertising & Social IMC）—— 探索如何使内容达到病毒传播效果。 5. **社交业务**（The Business of Social）—— 分析社交媒体为企业带来的商业指标。 此外，还有**社交营销Capstone项目**，要求学员应用所学知识实施市场策略。每个课程均可免费审核，欢迎感兴趣的学员参与。
Course Link: https://www.coursera.org/learn/what-is-social
Name:What is Social?
Description:Offered by Northwestern University. The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to ... Enroll for free.
Course Link: https://www.coursera.org/learn/importance-of-listening
Name:The Importance of Listening
Description:Offered by Northwestern University. In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go ... Enroll for free.
Course Link: https://www.coursera.org/learn/nurture-market-strategies
Name:Engagement & Nurture Marketing Strategies
Description:Offered by Northwestern University. In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing ... Enroll for free.
Course Link: https://www.coursera.org/learn/social-imc
Name:Content, Advertising & Social IMC
Description:Offered by Northwestern University. Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content ... Enroll for free.
Course Link: https://www.coursera.org/learn/business-of-social
Name:The Business of Social
Description:Offered by Northwestern University. In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics ... Enroll for free.
Course Link: https://www.coursera.org/learn/social-marketing-capstone
Name:Social Marketing Capstone Project
Description:Offered by Northwestern University. Your markets are on social and you need to be there. However, your social strategy needs to be based on ... Enroll for free.
In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.
社交媒体营销专业化：在2018年的企业调查中，Buffer发现只有29％的人拥有有效的社交媒体营销计划。托莫森（Tomoson）最近对消费者进行的一项调查发现，有92％的消费者信任他人对品牌内容的推荐，70％的消费者认为其评论是他们第二可信赖的来源，47％的读者通过网红和专家开发的博客来发现新趋势和新想法35％的人使用博客发现新产品和服务。另外，有20％的女性使用她们认识的博客所推销的具有社会意义的产品。如今，企业和消费者使用社交媒体做出购买决定。 该专业创建于2014年，每季度更新一次，以确保您获得最新的培训。社交媒体营销专业化旨在实现两个目标。它为您提供社交分析工具和培训，以帮助您成为社交媒体上的影响者。该课程还为您提供了知识和资源，以建立完整的社交媒体营销策略-从消费者见识到最终论证指标。在每门课程中，您还将收到包含及时信息和信息的特殊工具包。当您为Capstone付款时，您会收到一个市场计划工具包。 每个单独的课程都可以免费审核。要了解更多信息，请访问每门课程：1-什么是社交？，2-听力的重要性，3-参与与学习； Nurture营销策略，4内容，广告和社交IMC，5-社交业务。