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所在平台: Coursera专项课程 课程类别: 其他类别 大学或机构: CourseraNew |
课程主页: https://www.coursera.org/specializations/sales-operations
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课程名称：销售运营/管理专业化 课程概述： 销售工作几乎覆盖了所有行业，包括农业综合企业、制药、电信以及物业管理。销售队伍的管理是销售成功的关键。本课程提供了销售管理职业所需的知识和技能。学生将学习销售管理的各个方面，包括组织、选择、培训、激励、监督和补偿销售人员、区域管理及行政事务、销售和费用预测。此外，课程还将探讨常见的销售管理问题及其解决方案。学生将有机会与多位经验丰富的销售经理交流，分享他们的经验和见解。 学习成果： - 制定组织、配备和培训销售人员的计划。 - 确定在销售队伍中建立和维持高士气的关键因素。 - 制定有效的销售补偿计划。 - 评估销售人员的绩效。 - 组织销售区域以最大化销售效率。 - 根据当前法律和伦理标准评估销售和销售管理策略。 课程大纲： 1. **账户管理与销售队伍设计**：由西弗吉尼亚大学提供的第一门课程，专注于账户管理和销售队伍设计。 [课程链接](https://www.coursera.org/learn/account-management) 2. **销售队伍管理**：西弗吉尼亚大学提供的第二门课程，深入讨论销售队伍管理相关主题。 [课程链接](https://www.coursera.org/learn/sales-force-management) 3. **补偿、费用和配额**：本课程是销售运营/管理专业化的第三部分，讨论销售人员的补偿及相关问题。 [课程链接](https://www.coursera.org/learn/compensation-expenses-quotas) 4. **预测、预算、区域、评估和法律/伦理问题**：本课程为专业化的第四部分，学生将探索上述主题。 [课程链接](https://www.coursera.org/learn/forecasting-budgeting-territories-evaluation) 5. **销售运营：最终项目**：西弗吉尼亚大学提供的最终项目课程，要求学生在结束时应用所学知识。 [课程链接](https://www.coursera.org/learn/sales-operations-final-project) 此课程为希望在销售管理领域发展的学生提供了全面而实用的知识和经验。
Course Link: https://www.coursera.org/learn/account-management
Name:Account Management & Sales Force Design
Description:Offered by West Virginia University. The first course in the Sales Operations/Management Specialization, Account Management & Salesforce ... Enroll for free.
Course Link: https://www.coursera.org/learn/sales-force-management
Name:Sales Force Management
Description:Offered by West Virginia University. The second course in the Sales Operations/Management Specialization, Sales Force Management covers ... Enroll for free.
Course Link: https://www.coursera.org/learn/compensation-expenses-quotas
Name:Compensation, Expenses and Quotas
Description:Offered by West Virginia University. This course is the third part of the Sales Operations/Management Specialization. In it, we will discuss ... Enroll for free.
Course Link: https://www.coursera.org/learn/forecasting-budgeting-territories-evaluation
Name:Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues
Description:Offered by West Virginia University. In the fourth part of the Sales Operations/Management Specialization, students will explore the purpose ... Enroll for free.
Course Link: https://www.coursera.org/learn/sales-operations-final-project
Name:Sales Operations: Final Project
Description:Offered by West Virginia University. In the final project for the Sales Operations/Management Specialization, learners will be asked to ... Enroll for free.
Sales jobs span nearly every industry, from agribusiness and pharmaceuticals, to telecommunications and property management. And essential to sales is the management of the sales force. This course provides the knowledge and know how required for careers in sales management. Students are exposed to all facets of sales management, including organizing, selecting, training, motivating, supervising and compensating the sales force, territory management and administration and sales and expense forecasting. Also covered are typical sales management problems and potential solutions. As part of the course, you will meet a number of practicing sales managers who share their experience and knowledge. The learning outcomes are: · Develop a plan for organizing, staffing and training a sales force. · Identify the key factors in establishing and maintaining high morale in the sales force. · Develop an effective sales compensation plan. · Evaluate the performance of a sales person. · Organize sales territories to maximize selling effectiveness. · Evaluate sales and sales management strategies in relation to current legal and ethical standards of practice.
销售运营/管理专业化：销售工作几乎涵盖了从农业综合企业和制药到电信和财产管理的每个行业。对销售至关重要的是销售队伍的管理。本课程提供知识和知识，对销售管理职业有何要求。学生将接触销售管理的方方面面，包括组织，选择，培训，激励，监督和补偿销售人员，地区管理和行政以及销售和费用预测。还介绍了典型的销售管理问题和潜在的解决方案。作为课程的一部分，您将遇到许多经验丰富的销售经理，他们会分享他们的经验和知识。学习成果是： ·制定计划以组织，配备人员和培训销售人员。 ·确定在销售队伍中建立和保持较高士气的关键因素。 ·制定有效的销售补偿计划。 ·评估销售人员的绩效。 ·组织销售区域以最大化销售效率。 ·根据当前的法律和道德规范评估销售和销售管理策略。