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所在平台: Coursera专项课程 课程类别: 其他类别 大学或机构: CourseraNew |
课程主页: https://www.coursera.org/specializations/sales-management-bridging-gap-strategy-sales
课程评论：没有评论
课程名称：战略销售管理专业化 课程概述：该专业化课程旨在帮助销售专业人员提升销售计划和管理的能力与技能。通过五门课程，学员将学习有效的销售概述、销售策略、支持销售计划的模型与框架、销售与营销的对齐等内容，并最终完成一个项目。 课程结束时，学员将提高其在销售计划流程方面的知识、能力和技能，能够将销售计划流程的概念融入公司的战略，弥合战略与销售之间的差距，从而提升销售职能创造价值的潜力。 课程大纲： 1. **有效销售概述** - 课程介绍销售的基本概念。（链接：[有效销售概述](https://www.coursera.org/learn/effective-sales-overview)） 2. **销售策略** - 探讨销售战略的应用。（链接：[销售策略](https://www.coursera.org/learn/sales-strategy)） 3. **支持销售计划的模型与框架** - 介绍支持销售规划的理论与实践。（链接：[模型与框架](https://www.coursera.org/learn/models-frameworks-support-sales-planning)） 4. **销售与营销对齐** - 研究销售与营销之间的协作与一致性。（链接：[销售与营销对齐](https://www.coursera.org/learn/sales-marketing-alignment)） 5. **战略销售管理最终项目** - 完成一个综合性项目，以应用所学知识。（链接：[最终项目](https://www.coursera.org/learn/ssm-final-project)） 通过这门专业课程，学员将能够有效提升在销售领域的专业素养，并为公司的销售战略做出更大的贡献。
Course Link: https://www.coursera.org/learn/effective-sales-overview
Name:Effective Sales – An Overview
Description:Offered by Fundação Instituto de Administração. Welcome to Strategic Sales Management specialization. This specialization course focus on ... Enroll for free.
Course Link: https://www.coursera.org/learn/sales-strategy
Name:Sales Strategy
Description:Offered by Fundação Instituto de Administração. Welcome to Course 2 - Sales Strategy - This course is designed to discuss the application of ... Enroll for free.
Course Link: https://www.coursera.org/learn/models-frameworks-support-sales-planning
Name:Models & Frameworks to Support Sales Planning
Description:Offered by Fundação Instituto de Administração. Welcome to Course 3 - Models & Frameworks to Support Sales Planning – In this course, you’ll ... Enroll for free.
Course Link: https://www.coursera.org/learn/sales-marketing-alignment
Name:Sales & Marketing Alignment
Description:Offered by Fundação Instituto de Administração. Welcome to Course 4 – Sales & Marketing Alignment. This course focus on what is considered ... Enroll for free.
Course Link: https://www.coursera.org/learn/ssm-final-project
Name:Strategic Sales Management Final Project
Description:Offered by Fundação Instituto de Administração. Welcome to Course 5 – Strategic Sales Management Final Project. In this course, you’ll ... Enroll for free.
This Specialization is intended for sales professionals who seek to improve their sales planning and management competencies and skills. Through five courses, you will cover Effective Sales overview, Sales Strategy, Models and Frameworks to Support Sales Planning, Sales & Marketing Alignment, and you will develop a Final Project. By the end of this specialization, you'll have improved your knowledge, competencies, and skills regarding the sales planning process. And you will be able to apply the concepts integrating the sales planning process to the strategy of the company, by bridging the gap between strategy and sales. The potential for value creation through the sales functions will be increased at the end of the Specialization.
战略销售管理专业知识：该专业知识适用于寻求提高其销售计划和管理能力及技能的销售专业人员。通过五门课程，您将涵盖有效的销售概述，销售策略，支持销售计划，销售与管理的模型和框架。营销联盟，您将开发一个最终项目。 到本专业课程结束时，您将提高有关销售计划流程的知识，能力和技能。通过弥合战略与销售之间的鸿沟，您将能够将整合销售计划流程的概念应用于公司的战略。 在专业化结束时，通过销售职能创造价值的潜力将会增加。