课程详情

What you will learn
How elite PMs work backward from their customers using personas, interviews, journeys; PRDs, PRFAQs; MPVs, market sizing, and competitive analyses.
How elite PMs show their success using velocity, KPIs, OKRs, North Stars, A/B/n tests, NPS, CSAT, CES, cohort analyses, LTV, pricing, and financials.
Lead and work with customers, engineers, designers, data scientists, AI, and ML! Practice technical skills asked by Amazon, Google, and Microsoft.
Ace PM interviews! Train using real PM interview questions. Using our app, practice on hundreds asked by Amazon, Google, Facebook, and Microsoft.
Skills you will gain
PM Interviewing
Real-World Examples
Product Management
Real-World Assignments
Technology Leadership
Go-to-market Strategy
Product/Market Fit
Tech Leadership
B2B Sales
Monetization Strategy
A/B/n testing
Customer Retention
About this Specialization
12,608
recent views
Created and offered by ADVANCING WOMEN IN TECH (AWIT). Sponsored by AMAZON WEB SERVICES (AWS). Learn product management using the same curriculum as Amazon and Google PMs! Gain insights to impress on your first (or next) product manager (PM) role. Lead instructor Nancy Wang, General Manager of Data Protection Services at Amazon Web Services, and former Rubrik and Google PM leader shares the key business, technical, design, and leadership skills necessary for success at PM roles at some of the world’s top technology companies. These skills will serve you throughout your career. Gain insight from 20 product leaders at Amazon, Google/Alphabet, Facebook/Instagram, and Silicon Valley startups. These are the leaders who hire PMs. They will teach you the most desired PM skills. View the full list of our teaching talent in our course descriptions below! Ready to interview? We dedicate 30% of this Specialization to teaching how to impress during your next interview and role. Learn how to systematically attack each type of PM interview question. Watch two live PM interviews (one Google, one Amazon) with real-time feedback. Try our app, featuring hundreds of real PM interview questions asked by Amazon, Google, Facebook, and Microsoft! Views expressed are solely AWIT's, and not necessarily those of AWS, Coursera, or others. © 2020 AWIT. No claim on others' content fairly used for teaching pursuant to 17 USC § 107 and applicable caselaw.
Applied Learning Project
Bring your own product or idea as we:
1. Map your customer personas and journeys
2. Involve non-buyers to influence buyers
3. Apply Bain's elements of value
4. Draft PRDs and PRFAQs
5. Size your product market using TAM, SAM, and SOM
6. Perform competitive analyses
7. Draft your product vision, roadmap, and backlog
8. Draft Google-style OKRs
9. Design an A/B test
10. Calculate NPS, CSAT, and CES
11. Addict your customers across your product journey
12. Price your product
13. Research competitors' LTV
14. Analyze financial statements
15. Lead with designers & engineers
16. Answer real technical PM interview questions
17. Practice real behavioral, product design, strategy, data analysis, and estimation PM interview questions.
(Facebook calls the question types above leadership & drive, product sense, and execution -- you'll practice those too!)
18. Resist your proxies
19. Realign your metrics with your product vision
And more!
Shareable Certificate
Shareable Certificate
Earn a Certificate upon completion
100% online courses
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Beginner Level
AWIT welcomes persons of all backgrounds with an interest in product management or technology industry leadership to complete this Specialization.
Hours to complete
Approximately 4 months to complete
Suggested pace of 4 hours/week
Available languages
English
Subtitles: English, Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, Spanish
Shareable Certificate
Shareable Certificate
Earn a Certificate upon completion
100% online courses
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Beginner Level
AWIT welcomes persons of all backgrounds with an interest in product management or technology industry leadership to complete this Specialization.
Hours to complete
Approximately 4 months to complete
Suggested pace of 4 hours/week
Available languages
English
Subtitles: English, Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, Spanish

课程标签

0人关注该课程

主题相关的课程