Marketing Strategy Specialization

开始时间: 12/21/2023 持续时间: Approximately 6 months to complete Suggested pace of 3 hours/week

所在平台: Coursera专项课程 课程类别: 其他类别 大学或机构: CourseraNew

课程主页: https://www.coursera.org/specializations/marketing-strategy

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Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start? Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan. In the final capstone project you will develop a Marketing Plan for a product or service.

营销策略专业化：您每天都听到“营销”这个词，但是不确定是什么营销还是您的业务需要它吗？您是否知道行销对您的公司，产品或服务很重要，但是不确定从哪里开始？ 涵盖成功制定业务，产品或服务的营销策略所需的概念和工具。首先了解消费者和主要的市场研究技术，然后学习如何正确细分，定位和定位产品以取得成功。继续分析市场营销的四个关键领域，即产品，价格，促销和位置这四个著名的P。最后，获得应有的想法支持，并通过营销计划传达行动。 在最终的顶点项目中，您将为产品或服务制定营销计划。

课程大纲

Course Link: https://www.coursera.org/learn/market-research

Name:Market Research and Consumer Behavior

Description:Offered by IE Business School. Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for ... Enroll for free.

Course Link: https://www.coursera.org/learn/positioning

Name:Positioning: What you need for a successful Marketing Strategy

Description:Offered by IE Business School. Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter ... Enroll for free.

Course Link: https://www.coursera.org/learn/marketing-mix

Name:Marketing Mix Fundamentals

Description:Offered by IE Business School. Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market ... Enroll for free.

Course Link: https://www.coursera.org/learn/marketingplan

Name:The Marketing Plan

Description:Offered by IE Business School. Create your own Marketing Plan for your own product or service idea. In this course you will learn how to ... Enroll for free.

Course Link: https://www.coursera.org/learn/marketing-project

Name:Marketing Strategy Capstone Project

Description:Offered by IE Business School. The Capstone Project will require you to take the knowledge you’ve acquired throughout this specialization ... Enroll for free.

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