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所在平台: Coursera专项课程 课程类别: 其他类别 大学或机构: CourseraNew |
课程主页: https://www.coursera.org/specializations/marketing-strategy
课程评论：没有评论
课程名称：营销策略专业化 课程概述： 在日常生活中，您可能会经常听到“营销”这个词，但对于什么是营销以及您的企业为何需要它并不确定。本课程旨在帮助您掌握成功制定业务、产品或服务的营销策略所需的核心概念和工具。 您将首先了解消费者及主要市场研究技术，随后学习如何有效进行市场细分、目标定位和产品定位，以实现成功。课程将深入分析营销的四个关键领域，即著名的四个P：产品、价格、促销和地点。最后，您将通过制定营销计划来有效传播和推广您的想法。 在课程的最终顶点项目中，您将为某一产品或服务制定具体的营销计划。 课程大纲： 1. 市场研究与消费者行为 - 课程链接: [链接](https://www.coursera.org/learn/market-research) 2. 定位：成功营销策略所需知识 - 课程链接: [链接](https://www.coursera.org/learn/positioning) 3. 营销组合基础 - 课程链接: [链接](https://www.coursera.org/learn/marketing-mix) 4. 制定营销计划 - 课程链接: [链接](https://www.coursera.org/learn/marketingplan) 5. 营销策略顶点项目 - 课程链接: [链接](https://www.coursera.org/learn/marketing-project) 此课程由IE商学院提供，欢迎免费注册参加！
Course Link: https://www.coursera.org/learn/market-research
Name:Market Research and Consumer Behavior
Description:Offered by IE Business School. Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for ... Enroll for free.
Course Link: https://www.coursera.org/learn/positioning
Name:Positioning: What you need for a successful Marketing Strategy
Description:Offered by IE Business School. Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter ... Enroll for free.
Course Link: https://www.coursera.org/learn/marketing-mix
Name:Marketing Mix Fundamentals
Description:Offered by IE Business School. Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market ... Enroll for free.
Course Link: https://www.coursera.org/learn/marketingplan
Name:The Marketing Plan
Description:Offered by IE Business School. Create your own Marketing Plan for your own product or service idea. In this course you will learn how to ... Enroll for free.
Course Link: https://www.coursera.org/learn/marketing-project
Name:Marketing Strategy Capstone Project
Description:Offered by IE Business School. The Capstone Project will require you to take the knowledge you’ve acquired throughout this specialization ... Enroll for free.
Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start? Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan. In the final capstone project you will develop a Marketing Plan for a product or service.
营销策略专业化：您每天都听到“营销”这个词，但是不确定是什么营销还是您的业务需要它吗？您是否知道行销对您的公司，产品或服务很重要，但是不确定从哪里开始？ 涵盖成功制定业务，产品或服务的营销策略所需的概念和工具。首先了解消费者和主要的市场研究技术，然后学习如何正确细分，定位和定位产品以取得成功。继续分析市场营销的四个关键领域，即产品，价格，促销和位置这四个著名的P。最后，获得应有的想法支持，并通过营销计划传达行动。 在最终的顶点项目中，您将为产品或服务制定营销计划。
