Marketing Mix Implementation Specialization

开始时间: 12/21/2023 持续时间: Approximately 6 months to complete Suggested pace of 3 hours/week

所在平台: Coursera专项课程 课程类别: 其他类别 大学或机构: CourseraNew

课程主页: https://www.coursera.org/specializations/marketing-mix

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课程详情

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.

营销组合实施专业化：在本专业中，我们将深入研究实施成功的营销策略所需的营销组合和技能。加入我们，探索营销组合模型的四个关键概念，也称为4P：产品（品牌和产品管理），定价，地点（分销渠道策略和零售）和促销（通信策略，公关和广告）。本课程主要侧重于实施，因此您可以立即将汲取的经验教训应用到您的工作或要考虑推向市场的商业想法。完成这四门课程后，您将能够参加Capstone项目，在那里您将有机会通过营销组合来运行真正的产品，以实践您在该专业领域中学到的知识。

课程大纲

Course Link: https://www.coursera.org/learn/brand-management

Name:Brand and Product Management

Description:Offered by IE Business School. The main objective is identify the critical information needed to develop a product and brand strategy that ... Enroll for free.

Course Link: https://www.coursera.org/learn/pricing-strategy

Name:Pricing Strategy

Description:Offered by IE Business School. Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, ... Enroll for free.

Course Link: https://www.coursera.org/learn/channel-management

Name:Channel Management and Retailing

Description:Offered by IE Business School. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is ... Enroll for free.

Course Link: https://www.coursera.org/learn/integrated-marketing-communications

Name:Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

Description:Offered by IE Business School. Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the ... Enroll for free.

Course Link: https://www.coursera.org/learn/marketing-mix-capstone

Name:Marketing Mix Implementation Capstone

Description:Offered by IE Business School. After completing the four courses, you will be able to take part in the Capstone Project where you will have ... Enroll for free.

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