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所在平台: Coursera专项课程 课程类别: 其他类别 大学或机构: CourseraNew |
课程主页: https://www.coursera.org/specializations/marketing-mix
课程评论：没有评论
课程名称：营销组合实施专业化 课程概述：在本专业中，我们将深入研究成功实施营销策略所需的营销组合和技能。您将探索营销组合模型的四个关键概念，即4P：产品（品牌和产品管理）、定价、地点（分销渠道策略和零售）和促销（沟通策略、公关和广告）。该课程专注于实施，使您能够立即将所学应用于工作或市场业务想法。完成四门课程后，您将参与Capstone项目，有机会通过营销组合实践您所学的知识，实际运行一个产品。 课程大纲： 1. [品牌和产品管理](https://www.coursera.org/learn/brand-management)：识别开发产品和品牌策略所需的关键信息。 2. [定价策略](https://www.coursera.org/learn/pricing-strategy)：学习和实践定价方面的重要概念。 3. [分销渠道管理和零售](https://www.coursera.org/learn/channel-management)：了解正确的渠道管理在公司中的重要性。 4. [整合营销传播：广告、公关、数字营销等](https://www.coursera.org/learn/integrated-marketing-communications)：深入了解营销传播活动的关键支柱。 5. [营销组合实施Capstone](https://www.coursera.org/learn/marketing-mix-capstone)：参与Capstone项目，将所学知识应用于实际项目中。 该课程由IE商学院提供，欢迎免费注册参与学习。
Course Link: https://www.coursera.org/learn/brand-management
Name:Brand and Product Management
Description:Offered by IE Business School. The main objective is identify the critical information needed to develop a product and brand strategy that ... Enroll for free.
Course Link: https://www.coursera.org/learn/pricing-strategy
Name:Pricing Strategy
Description:Offered by IE Business School. Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, ... Enroll for free.
Course Link: https://www.coursera.org/learn/channel-management
Name:Channel Management and Retailing
Description:Offered by IE Business School. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is ... Enroll for free.
Course Link: https://www.coursera.org/learn/integrated-marketing-communications
Name:Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Description:Offered by IE Business School. Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the ... Enroll for free.
Course Link: https://www.coursera.org/learn/marketing-mix-capstone
Name:Marketing Mix Implementation Capstone
Description:Offered by IE Business School. After completing the four courses, you will be able to take part in the Capstone Project where you will have ... Enroll for free.
In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
营销组合实施专业化：在本专业中，我们将深入研究实施成功的营销策略所需的营销组合和技能。加入我们，探索营销组合模型的四个关键概念，也称为4P：产品（品牌和产品管理），定价，地点（分销渠道策略和零售）和促销（通信策略，公关和广告）。本课程主要侧重于实施，因此您可以立即将汲取的经验教训应用到您的工作或要考虑推向市场的商业想法。完成这四门课程后，您将能够参加Capstone项目，在那里您将有机会通过营销组合来运行真正的产品，以实践您在该专业领域中学到的知识。