Foundations of Marketing Analytics Specialization

开始时间: 12/21/2023 持续时间: Approximately 7 months to complete Suggested pace of 2 hours/week

所在平台: Coursera专项课程 课程类别: 其他类别 大学或机构: CourseraNew

课程主页: https://www.coursera.org/specializations/marketing-analytics

课程评论：没有评论

第一个写评论        关注课程

课程详情

In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem.

市场营销分析专业基础：在本专业中，您将学习如何： •查找，提取，组织和描述数据以支持业务决策 •识别，量化和解释变量之间的关系 •从数据中得出客户见解 •开发电子表格模型以分析数据，评估风险并优化业务决策 •向管理层提出并证明采取的行动方针 顶峰项目将使您有机会应用专业领域中涵盖的内容来解决营销分析问题。

课程大纲

Course Link: https://www.coursera.org/learn/meaningful-marketing-insights

Name:Meaningful Marketing Insights

Description:Offered by Emory University. With marketers are poised to be the largest users of data within the organization, there is a need to make ... Enroll for free.

Course Link: https://www.coursera.org/learn/uncertainty-marketing-decisions

Name:Managing Uncertainty in Marketing Analytics

Description:Offered by Emory University. Marketers must make the best decisions based on the information presented to them. Rarely will they have all ... Enroll for free.

Course Link: https://www.coursera.org/learn/forecasting-models-marketing-decisions

Name:Forecasting Models for Marketing Decisions

Description:Offered by Emory University. How will customers act in the future? What will demand for our products and services be? How much inventory ... Enroll for free.

Course Link: https://www.coursera.org/learn/survey-analysis-marketing-insights

Name:Survey analysis to Gain Marketing Insights

Description:Offered by Emory University. How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s ... Enroll for free.

Course Link: https://www.coursera.org/learn/social-media-analytics-introduction

Name:Introduction to Social Media Analytics

Description:Offered by Emory University. Social media not only provides marketers with a means of communicating with their customers, but also a way to ... Enroll for free.

Course Link: https://www.coursera.org/learn/marketing-analytics-project

Name:Marketing Analytics Capstone Project

Description:Offered by Emory University. This capstone project will give you an opportunity to apply what we have covered in the Foundations of ... Enroll for free.

课程评论(0条)