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所在平台: Coursera专项课程 课程类别: 其他类别 大学或机构: CourseraNew |
课程主页: https://www.coursera.org/specializations/marketing-analytics
课程评论：没有评论
课程名称：市场营销分析专业基础 概述：在本专业中，您将学习如何： - 查找、提取、组织和描述数据，以支持业务决策 - 识别、量化和解释变量之间的关系 - 从数据中得出客户见解 - 开发电子表格模型，以分析数据、评估风险并优化业务决策 - 向管理层提出并证明采取的行动方针 顶峰项目将使您有机会应用专业领域中涵盖的内容来解决营销分析问题。 课程大纲包括以下课程： 1. **有意义的营销见解**：由埃默里大学提供，学习如何将数据用于营销决策。 [课程链接](https://www.coursera.org/learn/meaningful-marketing-insights) 2. **营销分析中的不确定性管理**：由埃默里大学提供，学习如何在不确定性情况下做出最佳决策。 [课程链接](https://www.coursera.org/learn/uncertainty-marketing-decisions) 3. **营销决策的预测模型**：由埃默里大学提供，学习如何预测客户行为和需求。 [课程链接](https://www.coursera.org/learn/forecasting-models-marketing-decisions) 4. **利用调查分析获取营销见解**：由埃默里大学提供，了解消费者如何看待您的品牌及其相对竞争者的视角。 [课程链接](https://www.coursera.org/learn/survey-analysis-marketing-insights) 5. **社交媒体分析简介**：由埃默里大学提供，探索社交媒体如何成为与客户沟通的有效工具。 [课程链接](https://www.coursera.org/learn/social-media-analytics-introduction) 6. **营销分析顶峰项目**：由埃默里大学提供，应用您在本专业所学知识解决实际营销分析问题。 [课程链接](https://www.coursera.org/learn/marketing-analytics-project) 通过这个专业，您将系统学习市场营销分析的核心技能，为职业发展打下坚实的基础。
Course Link: https://www.coursera.org/learn/meaningful-marketing-insights
Name:Meaningful Marketing Insights
Description:Offered by Emory University. With marketers are poised to be the largest users of data within the organization, there is a need to make ... Enroll for free.
Course Link: https://www.coursera.org/learn/uncertainty-marketing-decisions
Name:Managing Uncertainty in Marketing Analytics
Description:Offered by Emory University. Marketers must make the best decisions based on the information presented to them. Rarely will they have all ... Enroll for free.
Course Link: https://www.coursera.org/learn/forecasting-models-marketing-decisions
Name:Forecasting Models for Marketing Decisions
Description:Offered by Emory University. How will customers act in the future? What will demand for our products and services be? How much inventory ... Enroll for free.
Course Link: https://www.coursera.org/learn/survey-analysis-marketing-insights
Name:Survey analysis to Gain Marketing Insights
Description:Offered by Emory University. How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s ... Enroll for free.
Course Link: https://www.coursera.org/learn/social-media-analytics-introduction
Name:Introduction to Social Media Analytics
Description:Offered by Emory University. Social media not only provides marketers with a means of communicating with their customers, but also a way to ... Enroll for free.
Course Link: https://www.coursera.org/learn/marketing-analytics-project
Name:Marketing Analytics Capstone Project
Description:Offered by Emory University. This capstone project will give you an opportunity to apply what we have covered in the Foundations of ... Enroll for free.
In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem.
市场营销分析专业基础：在本专业中，您将学习如何： •查找，提取，组织和描述数据以支持业务决策 •识别，量化和解释变量之间的关系 •从数据中得出客户见解 •开发电子表格模型以分析数据，评估风险并优化业务决策 •向管理层提出并证明采取的行动方针 顶峰项目将使您有机会应用专业领域中涵盖的内容来解决营销分析问题。