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所在平台: Coursera专项课程 |
课程主页: https://www.coursera.org/specializations/market-research-market-research
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课程名称：市场研究 概述：本课程旨在教授市场研究的基础知识及研究过程。您将学习定性与定量研究方法，如何制定和管理问卷开发策略，如何收集和分析数据。完成此课程后，您将具备良好的市场研究理解，包括市场研究的基本要素、研究提案的组成部分、研究过程、研究工具的开发、抽样方法、数据分析与解读。 学习内容： - 掌握市场研究的基本要素 - 理解研究提案的组成部分和研究过程 - 学习不同的抽样方法 - 进行数据分析与解读 - 制定研究提案 - 收集原始数据和次级数据 - 评估各种数据收集方法 - 精炼研究工具 适用对象：该课程适合市场研究分析师、社交媒体策略师、营销经理、产品经理及希望提升市场研究知识的研究人员。 学习方式： 该课程为100%在线学习，学习时间约为4个月，建议每周学习5小时。完成后可获得共享证书。 评估与实践：学员将通过多项小测验和同行评审来测试对市场研究主题的理解。 灵活学习：学员可以根据自己的时间安排设定灵活的学习期限，随时开始学习，适合初学者。
Course Link: https://www.coursera.org/learn/market-research-course-1
Name:Introduction to Market Research
Description:Offered by Queen Mary University of London. This course concentrates on the foundations of market research. You will be introduced to the ... Enroll for free.
Course Link: https://www.coursera.org/learn/research-methodologies
Name:Research Methodologies
Description:Offered by Queen Mary University of London. This course focuses on research methodologies. In this vein, the focus will be placed on ... Enroll for free.
Course Link: https://www.coursera.org/learn/research-instruments-and-research-hypotheses
Name:Research Instruments and Research Hypotheses
Description:Offered by Queen Mary University of London. This course concentrates on the design and development of different research instruments. In ... Enroll for free.
Course Link: https://www.coursera.org/learn/analysis-and-interpretation-of-data
Name:Analysis and Interpretation of Data
Description:Offered by Queen Mary University of London. This course focuses on the analysis and interpretation of data. The focus will be placed on ... Enroll for free.
What you will learn
Essentials of market research
Components of research proposal and research process
Sampling approaches
, data analysis and interpretation
Discuss the essentials of market research
Skills you will gain
Use qualitative and quantitative research methodologies
Manage the development and use of different research instruments
Analyse and interpret data
Develop a research proposal
Familiarise with the essentials of market research
Identify and formulate the research needs
Understand the research process
Reflect on the development of the research proposal
Collect primary and secondary data
Adopt different sampling approaches
Evaluate different data collection approaches
Refine research instruments
About this Specialization
The Market Research Specialisation focuses on the essentials of research and the research process. This Specialisation will teach you how to use qualitative and quantitative research methods, how to develop and manage a questionnaire development strategy, how to develop measurements, how to collect data and how to analyze and present them.
Once you have completed this Specialisation, you will have a good understanding of market research including:
Essentials of market research Components of research proposal Research process Development of research instruments Sampling approaches Data analysis and interpretation Research report
This Specialisation is aimed at market research analysts, social media strategists, marketing managers, product managers and market researchers who wish to enhance their knowledge with the essentials of market research, the research process and the research proposal. The Specialisation will assist learners in familiarising with the fundamentals of market research, methodological approaches, data collection and analysis and a good understanding of the stages of the research process.
Applied Learning Project
Learners will be able to complete various quizzes and peer-reviews to test your knowledge and understanding on the Market Research topic. This Specialisation will teach you how to use qualitative and quantitative research methods, how to develop and manage a questionnaire development strategy, how to develop measurements, how to collect data and how to analyze and present them.
Shareable Certificate
Shareable Certificate
Earn a Certificate upon completion
100% online courses
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Beginner Level
For market research analysts, social media strategists, marketing managers, product managers and market researchers.
Hours to complete
Approximately 4 months to complete
Suggested pace of 5 hours/week
Available languages
English
Subtitles: English
Shareable Certificate
Shareable Certificate
Earn a Certificate upon completion
100% online courses
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Beginner Level
For market research analysts, social media strategists, marketing managers, product managers and market researchers.
Hours to complete
Approximately 4 months to complete
Suggested pace of 5 hours/week
Available languages
English
Subtitles: English
