|
所在平台: Coursera专项课程 |
课程主页: https://www.coursera.org/specializations/introduction-to-public-relations-and-the-media
课程评论：没有评论
课程名称：公共关系与媒体简介 课程概述： 在本课程中，您将学习到公共关系的基本概念及其为品牌或组织所带来的价值。课程将帮助您应用公共关系理论的原则于您的商业或个人品牌中。您将掌握制作专业公共关系材料的技能，如新闻稿、社交媒体内容，以及影响者名单，这些都将成为您职业作品集的一部分。此外，您还将学习如何管理品牌声誉并为您的业务或组织准备主动的危机沟通计划。 所掌握的技能： - 新闻稿 - 公共关系 - 品牌建设 - 影响者营销 本系列课程适合希望实践公共关系和品牌传播的学习者。您将学习使用不同的工具来管理公司的声誉，以及如何与记者合作和规划战略沟通以提升公司的形象。完成该系列课程后，您将获得多个作品集材料，包括媒体联系人名单、新闻稿、营销提案和危机沟通计划。 应用学习项目： 学习者将创建公共关系中使用的工具，包括新闻稿、故事提案、媒体联系人名单和危机沟通计划。每门课程所获得的知识将指导学习者创建和完善公共关系实践中日常使用的基本工具。 证书与学习模式： 完成课程后将获得可分享证书。所有课程均为100%在线，学习者可以立即开始，以灵活的方式安排学习时间，推荐的学习进度为每周1小时，课程预计在4个月内完成。课程适合初学者，无需以前的背景知识，但需要对媒体感兴趣，并积极跟踪新闻。 课程大纲： - 公共关系原则 - 媒体合作 - 公共关系的基本构件 更多信息请访问课程链接：[公共关系课程](https://www.coursera.org/learn/principles-of-public-relations)
Course Link: https://www.coursera.org/learn/principles-of-public-relations
Name:Principles of Public Relations
Description:Offered by University of Colorado Boulder. In this course, learners are exposed to an overview of public relations principles and theories ... Enroll for free.
Course Link: https://www.coursera.org/learn/working-with-the-media
Name:Working with the Media
Description:Offered by University of Colorado Boulder. In this course, you will learn about branding and the role of public relations as opposed to ... Enroll for free.
Course Link: https://www.coursera.org/learn/the-nuts-and-bolts-of-public-relations
Name:The Nuts and Bolts of Public Relations
Description:Offered by University of Colorado Boulder. In this course, you will learn how to create the necessary collateral related to “doing” public ... Enroll for free.
What you will learn
Understand what public relations is and the value it brings to your brand or organization.
Apply tenets of public relations theory to your business or organization or to your own personal brand.
Produce professional public relations materials such as press releases, social media content, and influencer lists for your professional portfolio.
Manage your brand’s reputation and prepare a proactive crisis communication plan for your business or organization.
Skills you will gain
Press Release
Public Relations
Branding
Influencers
About this Specialization
5,453
recent views
This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan.
Applied Learning Project
Learners will create tools used in public relations, including a press release, story pitch, media contact list, and crisis communication plan. Knowledge gained throughout each course will guide learners to create and refine the basic tools used every day in public relations practice.
Shareable Certificate
Shareable Certificate
Earn a Certificate upon completion
100% online courses
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Beginner Level
No previous background knowledge is required; however, you should be interested in media and an avid news consumer as a student of public relations.
Hours to complete
Approximately 4 months to complete
Suggested pace of 1 hour/week
Available languages
English
Subtitles: English
Shareable Certificate
Shareable Certificate
Earn a Certificate upon completion
100% online courses
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Beginner Level
No previous background knowledge is required; however, you should be interested in media and an avid news consumer as a student of public relations.
Hours to complete
Approximately 4 months to complete
Suggested pace of 1 hour/week
Available languages
English
Subtitles: English
