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所在平台: Coursera专项课程 课程类别: 其他类别 大学或机构: CourseraNew |
课程主页: https://www.coursera.org/specializations/international-marketing
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国际营销与跨行业增长专业化课程总结： 该专业化课程专注于国际市场的营销概念，并强调公司及个人需要在国际市场和不同行业中开放思维，寻求新的创意和扩展机会，简称为“跨国跨行业创新”（CCCI）。课程分为五个部分，前两门课程建立核心基础，后三门课程分别探讨主要的全球产业集群： 1. **国际营销导论**：由延世大学提供，介绍国际营销和跨行业思维的基本概念，适合初学者。 2. **国际营销的进入与执行**：延续第一部分，深入探讨如何有效地进入国际市场并执行营销策略。 3. **国际B2B营销**：聚焦于商业对商业（B2B）营销的独特视角，分析其市场特征和策略。 4. **国际医疗保健与酒店业营销**：考察医疗和酒店行业作为全球经济快速增长的领域的市场营销特点。 5. **国际娱乐与体育营销**：提供对娱乐和体育行业营销特征的基本理解，强调策略的运用。 最后，项目的高峰（Capstone）课程将要求学习者利用所学的跨行业知识开发新的产品，鼓励创新思维和实践。 本课程由延世大学提供，帮助学习者拓宽视野，提升国际市场营销能力，适应多样化的行业需求。
Course Link: https://www.coursera.org/learn/intro-international-marketing
Name:Intro to International Marketing
Description:Offered by Yonsei University. About this Course This course brings together two key subjects, International Marketing and Cross Industry ... Enroll for free.
Course Link: https://www.coursera.org/learn/international-marketing-entry-execution
Name:International Marketing Entry and Execution
Description:Offered by Yonsei University. This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross ... Enroll for free.
Course Link: https://www.coursera.org/learn/b2b-marketing
Name:International B2B (Business to Business) Marketing
Description:Offered by Yonsei University. This course offers a unique perspective into the differentiating aspects of business to business (B2B) ... Enroll for free.
Course Link: https://www.coursera.org/learn/healthcare-marketing-hospitality-management
Name:International Hospitality & Healthcare Services Marketing
Description:Offered by Yonsei University. As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector ... Enroll for free.
Course Link: https://www.coursera.org/learn/international-entertainment-sports-marketing
Name:International Entertainment and Sports Marketing
Description:Offered by Yonsei University. This course will provide learners with a fundamental understanding of the characteristics and marketing ... Enroll for free.
Course Link: https://www.coursera.org/learn/international-vertical-marketing-capstone-project
Name:International Marketing & Cross Industry Growth Capstone Project
Description:Offered by Yonsei University. This course will act as the culmination of the Specialization: International Marketing & Cross Industry ... Enroll for free.
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.
国际营销与跨行业增长专业化：该专业涵盖营销概念，但更重要的是，强调公司和个人需要跨国际市场和行业公开思考新想法或扩展。这被概括为“越野与跨行业”创新，简称CCCI。前两门课程将建立核心基础，然后后三门课程将阐述主要的全球产业集群：B2B课程3，医疗保健和酒店业课程4，体育和娱乐课程5。最高要求将要求学习者使用从至少两个行业学到的知识来开发新产品。