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所在平台: Coursera专项课程 |
课程主页: https://www.coursera.org/professional-certificates/ibm-digital-marketing-and-growth-hacking
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课程名称：IBM数字营销与增长黑客 课程概述：本课程旨在帮助您为数字营销专家的职业做好准备。您将获得市场需求的实用技能，并在两个月内成为职场准备好者。课程不需要任何前期经验，您可以免费注册。 课程大纲： 1. **数字营销介绍**：在近年来，数字渠道的营销预算占比接近80%。优秀的数字营销人才非常抢手。了解更多：[数字营销介绍课程链接](https://www.coursera.org/learn/introduction-to-digital-marketing) 2. **数字广告**：成功的数字广告活动每花费1美元可以产生4.33美元的回报。具备强大数字广告技能的市场营销人员备受欢迎。了解更多：[数字广告课程链接](https://www.coursera.org/learn/digital-advertising) 3. **搜索引擎优化与内容营销**：强大的SEO和内容营销技能对营销人员、企业家和增长黑客至关重要。了解更多：[搜索引擎优化与内容营销课程链接](https://www.coursera.org/learn/search-engine-optimization-and-content-marketing) 4. **社交媒体营销**：全球有超过50亿人在使用社交媒体，社交媒体是品牌可见性、互动和推广的关键驱动因素。了解更多：[社交媒体营销课程链接](https://www.coursera.org/learn/social-media--management) 5. **电子商务与电子邮件营销**：本课程为您提供建立、管理和发展电子商务所需的基本知识和策略。了解更多：[电子商务与电子邮件营销课程链接](https://www.coursera.org/learn/e-commerce-and-email-marketing) 6. **生成式人工智能：加速您的数字营销职业**：麦肯锡估计，生成式AI能提高营销生产力达15%。能够利用生成式AI的营销专业人士会更具竞争力。了解更多：[生成式人工智能课程链接](https://www.coursera.org/learn/generative-ai--accelerate-your-digital-marketing-career) 7. **顶点项目**：该项目是您在IBM数字营销专业证书课程学习旅程的顶点，您将应用所学知识完成实际项目。了解更多：[顶点项目课程链接](https://www.coursera.org/learn/capstone-project--digital-m-strat-and-plan) 立即免费注册，开启您的数字营销学习之旅！
Course Link: https://www.coursera.org/learn/introduction-to-digital-marketing
Name:Introduction to Digital Marketing
Description:According to Gartner, digital channels have accounted for almost 80% of marketing budgets in recent years. Talented digital marketers and ... Enroll for free.
Course Link: https://www.coursera.org/learn/digital-advertising
Name:Digital Advertising
Description:Successful digital ad campaigns generate $4.33 for every $1 spent (Statista). Marketers with strong digital advertising skills are in high ... Enroll for free.
Course Link: https://www.coursera.org/learn/search-engine-optimization-and-content-marketing
Name:Search Engine Optimization and Content Marketing
Description:Strong Search Engine Optimization (SEO) and content marketing skills are essential for marketers, entrepreneurs, and growth hackers. Whether ... Enroll for free.
Course Link: https://www.coursera.org/learn/social-media--management
Name:Social Media Marketing
Description:With over 5 billion people using social media globally (HubSpot), social media is a critical driver of brand visibility, engagement, and ... Enroll for free.
Course Link: https://www.coursera.org/learn/e-commerce-and-email-marketing
Name:E-commerce and Email Marketing
Description:The E-commerce and Email Marketing course provides you with the essential knowledge and strategies to build, manage, and grow an e-commerce ... Enroll for free.
Course Link: https://www.coursera.org/learn/generative-ai--accelerate-your-digital-marketing-career
Name:Generative AI: Accelerate your Digital Marketing Career
Description:McKinsey estimates that generative AI (GenAI) can boost marketing productivity by up to 15%. Marketing professionals who can leverage GenAI ... Enroll for free.
Course Link: https://www.coursera.org/learn/capstone-project--digital-m-strat-and-plan
Name:Capstone Project
Description:The capstone project serves as the culmination of your learning journey in the IBM Digital Marketing Professional Certificate program. It ... Enroll for free.
Prepare for digital marketing specialist career. Gain in-demand and practical skills to be job-ready in 2 months. No prior experience needed. Enroll for free.
