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所在平台: Coursera专项课程 课程类别: 其他类别 大学或机构: CourseraNew |
课程主页: https://www.coursera.org/specializations/hotel-management
课程评论：没有评论
课程名称：酒店管理：分销，收入和需求管理专业 概述：本专业旨在帮助您市场化酒店服务，管理需求并优化收入。课程涵盖酒店需求管理、分销和收入管理的基础知识。您将学习电子商务中介机构（如在线旅行社）如何影响复杂的酒店行业，并探索有效的市场营销工具和技术，以在新全球行业环境中最大化业务收入。最后的Capstone项目将通过实际案例研究评估酒店品牌在业务成功中的重要性。在整个学习过程中，您将听取高级酒店行业高管关于分销、收入和需求管理的见解，还将采访两家领先的在线旅行社，了解如何为您的酒店最大化在线业务。此外，课程与Duetto和SnapShot两家顶尖酒店行业公司合作，以确保您获取的知识和技能能够立即应用并跟上行业趋势。 课程大纲： 1. 酒店分销基础 - 由ESSEC商学院提供，探讨传统与网络渠道在酒店业中的复杂网络。 - 课程链接：[酒店分销课程](https://www.coursera.org/learn/hotel-distribution) 2. 收入管理基础：收入策略的基石 - 由ESSEC商学院提供，讲解酒店在固定容量、易损产品及高固定成本下的管理战略。 - 课程链接：[收入管理基础课程](https://www.coursera.org/learn/fundamentals-of-revenue-management) 3. 需求管理：打破今天的商业壁垒 - 由ESSEC商学院提供，分析未来五年酒店行业面临的整合挑战。 - 课程链接：[需求管理课程](https://www.coursera.org/learn/demandmanagement) 4. Hôtel “De l'étoile”：危机中的酒店？ - 由ESSEC商学院提供，通过案例学习将所学知识应用于实际。 - 课程链接：[酒店管理项目课程](https://www.coursera.org/learn/hotel-management-project) 通过本专业的学习，您将能够在酒店管理领域提升自己的专业能力，掌握当前的商业趋势与技巧。
Course Link: https://www.coursera.org/learn/hotel-distribution
Name:The fundamentals of hotel distribution
Description:Offered by ESSEC Business School. In today’s hotel sector an increasingly complex network of traditional and web based channels have to be ... Enroll for free.
Course Link: https://www.coursera.org/learn/fundamentals-of-revenue-management
Name:The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy
Description:Offered by ESSEC Business School. With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate ... Enroll for free.
Course Link: https://www.coursera.org/learn/demandmanagement
Name:Demand management: Breaking down today’s commercial silos
Description:Offered by ESSEC Business School. The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration ... Enroll for free.
Course Link: https://www.coursera.org/learn/hotel-management-project
Name:Hôtel “De l'étoile” - a hotel in crisis?
Description:Offered by ESSEC Business School. In this case study based exercise, you will apply the knowledge you have gained about distribution, ... Enroll for free.
Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends.
酒店管理：分销，收入和需求管理专业：市场招待服务，管理需求和优化收入。 本专业涵盖酒店需求管理，分销和收入管理的基础知识。您将了解在线旅行社之类的电子商务中介机构如何对业已复杂的酒店业产生影响，并探索工具和技术，这些工具和技术将帮助您有效地推销酒店服务，并在这种新的全球行业格局中实现业务收入的最大化。在最后的Capstone项目中，您将通过动手实际案例研究评估酒店品牌在业务成功中的重要性。在会议期间，您将听到酒店业高级管理人员就分销，收入和需求管理问题发表评论。我们还将采访两家领先的在线旅行社，以探讨如何最大程度地为您的酒店增加在线业务，并与两家领先的酒店行业公司Duetto和SnapShot合作，获得最前沿的知识，从而确保您获得的能力将得到使您可以立即进行操作，并掌握最新的行业趋势。
