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所在平台: Coursera专项课程 课程类别: 其他类别 大学或机构: CourseraNew |
课程主页: https://www.coursera.org/specializations/global-challenges-business
课程评论：没有评论
课程名称：全球商业挑战专业化 课程概述： 本专业的学习成果包括： 1. 理解企业在全球市场中的运作方式。 2. 能够作出符合道德的决定，以在全球市场上负责任地开展业务。 3. 理解企业在应对贫困、环境等全球挑战方面的角色。 4. 了解企业如何在复杂的全球市场中寻找机会并应对挑战。 课程大纲： 1. **全球战略 I：全球经济如何运作** - 描述：探讨自90年代末起“全球化”成为业务界热词的背景。 - 课程链接：[Global Strategy I](https://www.coursera.org/learn/global-strategy) 2. **全球战略 II：在全球经济中做生意** - 描述：研究企业在全球运营中克服挑战的方法。 - 课程链接：[Global Strategy II](https://www.coursera.org/learn/global-strategy-two) 3. **全球营销：文化框架** - 描述：回顾全球化对商业带来的巨大变化。 - 课程链接：[Global Marketing: Cultural Frameworks](https://www.coursera.org/learn/global-marketing-cultural-frameworks) 4. **全球营销：打造标志性品牌** - 描述：利用文化框架构建全球知名品牌。 - 课程链接：[Global Marketing: Building Iconic Brands](https://www.coursera.org/learn/global-marketing-building-iconic-brands) 5. **全球影响：跨文化管理** - 描述：在全球化背景下，管理者需引领多元化的劳动力。 - 课程链接：[Global Impact: Cross-Cultural Management](https://www.coursera.org/learn/global-impact-cross-cultural-management) 6. **全球影响：多元文化** - 描述：深入理解多元文化营销的旅程。 - 课程链接：[Global Impact: Multiculturalism](https://www.coursera.org/learn/global-impact-multiculturalism) 希望您能通过本专业深入了解全球商业面临的挑战与机遇。
Course Link: https://www.coursera.org/learn/global-strategy
Name:Global Strategy I: How The Global Economy Works
Description:Offered by University of Illinois Urbana-Champaign. Starting in the late 1990s, “globalization” became a buzzword to describe the apparent ... Enroll for free.
Course Link: https://www.coursera.org/learn/global-strategy-two
Name:Global Strategy II: Doing Business in The Global Economy
Description:Offered by University of Illinois Urbana-Champaign. This course explores the ways firms overcome challenges when operating globally – a ... Enroll for free.
Course Link: https://www.coursera.org/learn/global-marketing-cultural-frameworks
Name:Global Marketing: Cultural Frameworks
Description:Offered by University of Illinois Urbana-Champaign. This course reviews the dramatic changes that Globalization has brought to businesses. ... Enroll for free.
Course Link: https://www.coursera.org/learn/global-marketing-building-iconic-brands
Name:Global Marketing: Building Iconic Brands
Description:Offered by University of Illinois Urbana-Champaign. Global Marketing: Iconic Brands uses the cultural frameworks introduced in Global ... Enroll for free.
Course Link: https://www.coursera.org/learn/global-impact-cross-cultural-management
Name:Global Impact: Cross-Cultural Management
Description:Offered by University of Illinois Urbana-Champaign. With globalization, multiculturalism is on the rise. Managers need to lead a workforce ... Enroll for free.
Course Link: https://www.coursera.org/learn/global-impact-multiculturalism
Name:Global Impact: Multiculturalism
Description:Offered by University of Illinois Urbana-Champaign. This course embarks on the journey of understanding multicultural marketing's ... Enroll for free.
Learning Outcomes for the Specialization: Upon completion of this specialization, you will be able to: Understand how businesses function in the global marketplace. Make ethical decisions to run a responsible business in the global marketplace. Understand the role of business in addressing global challenges such as poverty and the environment. Understand how business can pursue opportunities and confront challenges in the complex global marketplace.
业务专业化方面的全球挑战：专业化的学习成果： 完成此专业后，您将能够： 了解企业如何在全球市场上运作。 做出符合道德的决定，在全球市场上负责任地开展业务。 了解企业在应对贫困和环境等全球挑战中的作用。 了解企业如何在复杂的全球市场中寻找机遇并应对挑战。