|
所在平台: Coursera专项课程 课程类别: 其他类别 大学或机构: CourseraNew |
课程主页: https://www.coursera.org/specializations/doing-business-in-china
课程评论：没有评论
课程名称：在中国开展业务专业化 课程概述：该专业化课程旨在帮助参与者深入了解中国企业家、消费者和员工的思维与行为模式，从而在中国开展业务时生成有效的消费者和商业见解。通过精心设计的案例研究，参与者可以将所学知识应用于中国的商业组织管理与运营。课程将帮助参与者基于对中国社会政治、经济、文化及技术环境的细致理解，识别潜在的商业机会与面临的挑战，并利用这些洞察制定与实施具文化敏感性的战略计划。 课程大纲： 1. **销售中国消费者**：通过香港中文大学提供，旨在帮助学习者面向中国消费者有效销售其产品和服务。 - [课程链接](https://www.coursera.org/learn/selling-to-chinese-consumers) 2. **中国战略**：同样由香港中文大学提供，帮助外资企业的战略家更好地理解进入中国市场时的策略。 - [课程链接](https://www.coursera.org/learn/china-strategy) 3. **创业**：由香港中文大学开设，培养学员识别市场问题并转化为商业机会的能力。 - [课程链接](https://www.coursera.org/learn/entrepreneurship) 4. **在中国开展业务顶石项目**：该课程使学员能够将所学技能应用于真实的商业情境中。 - [课程链接](https://www.coursera.org/learn/doing-business-in-china-capstone) 该专业化课程适合希望在中国市场拓展事业的企业家和管理者，通过系统学习提升在中国开展业务的能力和信心。
Course Link: https://www.coursera.org/learn/selling-to-chinese-consumers
Name:Selling to Chinese Consumers
Description:Offered by The Chinese University of Hong Kong. This course is designed to help learners sell their products, goods and services to Chinese ... Enroll for free.
Course Link: https://www.coursera.org/learn/china-strategy
Name:China Strategy
Description:Offered by The Chinese University of Hong Kong. This course is designed to help you, as a strategist of a foreign company, better understand ... Enroll for free.
Course Link: https://www.coursera.org/learn/entrepreneurship
Name:Entrepreneurship
Description:Offered by The Chinese University of Hong Kong. An entrepreneur is someone who is always on the lookout for problems that can be turned into ... Enroll for free.
Course Link: https://www.coursera.org/learn/doing-business-in-china-capstone
Name:Doing Business in China Capstone
Description:Offered by The Chinese University of Hong Kong. Doing Business in China Capstone enables you to apply your skills to real business ... Enroll for free.
Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans.
在中国开展业务专业化：参与者将了解中国企业家，消费者和员工如何思考和采取行动，并能够为在中国开展业务产生消费者和企业见解。通过精心设计的业务案例，参与者可以在中国建立或管理业务组织时运用这些知识。参加者将能够基于对中国社会政治，经济，文化和技术环境的细致了解来识别商机和挑战，并利用他们的消费者和商业洞察力来制定和实施具有文化底蕴的战略计划。