Digital Marketing Strategy and Planning Specialization

所在平台: Coursera专项课程 课程类别: 其他类别 大学或机构: CourseraNew

课程主页: https://www.coursera.org/specializations/digital-marketing-strategy-planning

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课程简介

课程名称：数字营销战略与规划专业化 课程概述：该课程旨在帮助学员掌握数字转型和数字营销的核心策略与规划技能。核心内容包括内容营销、数字战略、数字研究、搜索引擎营销（SEM）策略、展示广告和视频广告策略、社交媒体和电子邮件营销策略、电子商务策略、数字渠道规划、战略思维和战略执行等。学员将学习如何在快速发展的数字环境中制定有效的营销策略，以最大化品牌影响力和业务增长。 课程大纲： 1. 数字战略与商业机会 2. 数字渠道规划与电子商务战略 3. 数字领导力与数字战略执行 课程由数字营销学院提供，学院在数字营销认证领域享有全球标准的声誉。课程对所有学习者开放，学员可以免费注册，随时开始学习。 课程链接： - [数字战略与商业机会](https://www.coursera.org/learn/digital-strategy-business-opportunity) - [数字渠道规划与电子商务战略](https://www.coursera.org/learn/digital-channel-planning-ecommerce-strategy) - [数字领导力与数字战略执行](https://www.coursera.org/learn/digital-leadership-digital-strategy-execution)

课程大纲

Course Link: https://www.coursera.org/learn/digital-strategy-business-opportunity

Name:Digital Strategy and Business Opportunity

Description:Offered by Digital Marketing Institute. Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission ... Enroll for free.

Course Link: https://www.coursera.org/learn/digital-channel-planning-ecommerce-strategy

Name:Digital Channel Planning and E-Commerce Strategy

Description:Offered by Digital Marketing Institute. Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission ... Enroll for free.

Course Link: https://www.coursera.org/learn/digital-leadership-digital-strategy-execution

Name:Digital Leadership and Digital Strategy Execution

Description:Offered by Digital Marketing Institute. Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission ... Enroll for free.

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