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所在平台: Coursera专项课程 课程类别: 商业与管理学 大学或机构: CourseraNew |
课程主页: https://www.coursera.org/specializations/digital-marketing
课程评论：没有评论
数字营销专业化课程总结 课程名称：数字营销专业化 课程概述： 本专业化课程旨在帮助学员掌握理论和实用工具，以应对数字世界中的品牌沟通挑战。课程内容涵盖了数字营销分析、搜索引擎优化、社交媒体营销以及3D打印等多个领域。完成该专业后，学员将深入理解新数字营销环境的基础知识，并获得帮助数字化创建、分发、促销和定价产品与服务的技能。 该课程在2016年是注册人数最多的前十个专业之一，且《INC杂志》将其第一门课程“数字世界中的营销”评为2015年十大最热门在线课程之一，并在众多MOOC平台中跻身前五。该数字营销证书于2015年成为Coursera上最受欢迎的证书之一。获取更多更新信息，请访问网址：http://digitalmarketingprofs.com/ 该专业是伊利诺伊大学工商管理硕士学位课程（iMBA）的一部分。有关入学信息，请参阅相关链接。 课程系列： 1. 数字营销革命 - 探讨数字革命如何改变产品创建的方式。 链接：[数字营销革命](https://www.coursera.org/learn/digital-marketing-revolution) 2. 数字世界中的营销 - 着重于互联网、智能手机和3D技术等新数字工具的应用。 链接：[数字世界中的营销](https://www.coursera.org/learn/marketing-digital) 3. 数字营销分析理论 - 讲解现代品牌营销所需的艺术与科学的结合。 链接：[数字营销分析理论](https://www.coursera.org/learn/marketing-analytics) 4. 数字营销分析实践 - 实践中应用分析技术进行品牌营销。 链接：[数字营销分析实践](https://www.coursera.org/learn/digital-analytics) 5. 数字媒体与营销原则 - 讨论数字革命如何重塑营销环境。 链接：[数字媒体与营销原则](https://www.coursera.org/learn/marketing-channels) 6. 数字媒体与营销策略 - 探索数字技术为企业带来的广泛机遇。 链接：[数字媒体与营销策略](https://www.coursera.org/learn/marketing-plan) 7. 数字营销顶点项目 - 为期四周的实践项目，旨在帮助学员整合所学知识。 链接：[数字营销顶点项目](https://www.coursera.org/learn/digital-marketing-capstone) 通过参加本课程，学员将能够在快速变化的数字市场中有效地应对品牌传播的复杂挑战。
Course Link: https://www.coursera.org/learn/digital-marketing-revolution
Name:The Digital Marketing Revolution
Description:Offered by University of Illinois Urbana-Champaign. The Digital Revolution is dramatically altered the way many products are created, ... Enroll for free.
Course Link: https://www.coursera.org/learn/marketing-digital
Name:Marketing in a Digital World
Description:Offered by University of Illinois Urbana-Champaign. This course examines how new digital tools, such as the Internet, smartphones, and 3D ... Enroll for free.
Course Link: https://www.coursera.org/learn/marketing-analytics
Name:Digital Marketing Analytics in Theory
Description:Offered by University of Illinois Urbana-Champaign. Successfully marketing brands today requires a well-balanced blend of art and science. ... Enroll for free.
Course Link: https://www.coursera.org/learn/digital-analytics
Name:Digital Marketing Analytics in Practice
Description:Offered by University of Illinois Urbana-Champaign. Successfully marketing brands today requires a well-balanced blend of art and science. ... Enroll for free.
Course Link: https://www.coursera.org/learn/marketing-channels
Name:Digital Media and Marketing Principles
Description:Offered by University of Illinois Urbana-Champaign. The Digital Revolution has led to a titanic shift in the landscape of marketing ... Enroll for free.
Course Link: https://www.coursera.org/learn/marketing-plan
Name:Digital Media and Marketing Strategies
Description:Offered by University of Illinois Urbana-Champaign. The proliferation of digital technology gives businesses an unprecedented and diverse ... Enroll for free.
Course Link: https://www.coursera.org/learn/digital-marketing-capstone
Name:Digital Marketing Capstone
Description:Offered by University of Illinois Urbana-Champaign. This four-week Capstone of the Digital Marketing Specialization is designed to help you ... Enroll for free.
Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
数字营销专业化：掌握战略营销概念和工具，以解决数字世界中的品牌传播问题。 本专业研究了新的数字营销环境的多个方面，包括诸如数字营销分析，搜索引擎优化，社交媒体营销和3D打印之类的主题。完成数字营销专业化课程后，您将对新的数字营销格局的基础有更深入的了解，并获得了一系列新的故事，概念和工具来帮助您以数字方式创建，分发，促销和定价产品和服务。 在入学方面，这是2016年排名前十的专业之一。 INC杂志将第一门课程“数字世界中的营销”评为2015年“十大最热门在线专业课程”之一。此外，该课程还被多家MOOC提供商评为前五名课程。最后，数字营销证书是2015年Coursera上最令人垂涎的证书。有关专业化的更多更新，请访问http://digitalmarketingprofs.com/。 该专业是伊利诺伊大学工商管理硕士学位课程iMBA的一部分。在此处了解有关入学计划的更多信息。
