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所在平台: Coursera专项课程 |
课程主页: https://www.coursera.org/specializations/digital-consumer-search-and-marketing
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课程名称：数字消费者搜索与营销 课程概述：该课程将帮助您学习搜索引擎优化（SEO）、内容营销、社交媒体营销、移动营销、按点击付费（PPC）等领域的关键知识，深入了解数字转型如何改变营销环境和消费者体验。您将掌握的技能包括搜索引擎营销（SEM）、数字营销战略、需求分析与转化、以及在数字市场中的差异化营销等。 课程分享：本课程累计有4693次浏览，适合对数字消费者行为和数字营销基础感兴趣的学习者。通过本课程，您将能够优化跨数字渠道的营销工作，设计并实施数字营销策略，并理解数字媒体和工具的应用。 应用学习项目：分析现实生活中的公司如何成功实施相关的数字营销策略，通过反思性任务、案例研究和创建您自己的数字营销计划，将知识应用于实际情境中。 证书：完成课程后，您将获得可分享的证书。 课程特点： - 100% 在线学习 - 可随时注册，灵活学习 - 初学者级别，适合对数字营销工具和策略了解较少的市场专业人士和经理 - 完成课程大约需要4个月，建议每周投入4小时 可用语言：课程以英语授课，并提供英语字幕。 更多信息与课程链接： - [数字消费者搜索与营销基础](https://www.coursera.org/learn/foundations-of-consumer-search-and-digital-marketing-strategy) - [重新塑造消费者搜索](https://www.coursera.org/learn/reshaping-consumer-search) - [重新想象消费者体验](https://www.coursera.org/learn/reimagining-consumer-experience) - [洞察消费者见解](https://www.coursera.org/learn/sensing-consumer-insights-measuring-digital-marketing-strategy)
Course Link: https://www.coursera.org/learn/foundations-of-consumer-search-and-digital-marketing-strategy
Name:Foundations of Digital Consumer Search and Marketing
Description:Offered by Queen Mary University of London. This course will develop your understanding of the fundamentals of digital marketing and how it ... Enroll for free.
Course Link: https://www.coursera.org/learn/reshaping-consumer-search
Name:Reshaping Consumer Search
Description:Offered by Queen Mary University of London. In this course, you will focus on reshaping digital consumer search. In particular, you will ... Enroll for free.
Course Link: https://www.coursera.org/learn/reimagining-consumer-experience
Name:Reimagining Consumer Experience
Description:Offered by Queen Mary University of London. In this course, you will focus on the implementation and practice of a connected digital ... Enroll for free.
Course Link: https://www.coursera.org/learn/sensing-consumer-insights-measuring-digital-marketing-strategy
Name:Sensing Consumer Insights
Description:Offered by Queen Mary University of London. In this course, you will focus on measuring the effectiveness of a digital marketing strategy ... Enroll for free.
What you will learn
Search Engine Optimization (SEO)
Content Marketing, Social Media Marketing
Mobile Marketing, Pay Per Click (PPC)
How digital transformation changed the marketing landscape and consumer experience
Skills you will gain
Search Engine Marketing (SEM)
Digital Marketing Strategy
Content Marketing
Demand Analysis and Conversion
Search Engine Optimization (SEO)
Digital transformation
Consumer Experience
Digital Media Channels
Digital Marketing Strategy Planning
Omnichannel Marketing
Differentiation in Digital Marketplace
Viral Marketing
About this Specialization
4,693
recent views
Digital Consumer Search and Marketing builds on the foundations of digital consumer behaviour and digital marketing. You will learn how to optimise marketing efforts across digital channels.
By the end of the specialization, you will have a good understanding of the design and implementation of digital marketing strategies, as well as the importance and use of digital media and tools including:
Search Engine Optimization (SEO) Content Marketing Social Media Marketing Mobile Marketing Pay Per Click (PPC) Web Analytics
Email Marketing.
Applied Learning Project
Analyse how successfully real-life companies have implemented key relevant topics in their digital marketing strategies. Apply your knowledge in a practical context, through reflective tasks, case studies and creating your own digital marketing plan.
Shareable Certificate
Shareable Certificate
Earn a Certificate upon completion
100% online courses
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Beginner Level
For marketing specialists and managers with limited experience in digital marketing tools, strategies and their influence on digital consumer search.
Hours to complete
Approximately 4 months to complete
Suggested pace of 4 hours/week
Available languages
English
Subtitles: English
Shareable Certificate
Shareable Certificate
Earn a Certificate upon completion
100% online courses
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Beginner Level
For marketing specialists and managers with limited experience in digital marketing tools, strategies and their influence on digital consumer search.
Hours to complete
Approximately 4 months to complete
Suggested pace of 4 hours/week
Available languages
English
Subtitles: English
