Digital Business Specialization

所在平台: Coursera专项课程 课程类别: 其他类别 大学或机构: CourseraNew

课程主页: https://www.coursera.org/specializations/digital-business

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课程简介

课程名称：数字商务专项课程 课程概述： 数字商务专项课程旨在帮助学员深入分析数字业务流程、选择关键绩效指标（KPI）以及理解数字商务的上下文和生态系统。此外，学员将学习如何应用增长黑客的原则、定义和制定战略转型、建模、产品规划、知识资本及商业生态系统的相关知识。 课程大纲： 1. 数字商务 - 了解数字世界 课程链接：[点击学习](https://www.coursera.org/learn/understanding-digital-world) 描述：社交网络、共享经济等公司迅速改变了全球经济的面貌。 2. 数字商务 - 在数字世界中行动 课程链接：[点击学习](https://www.coursera.org/learn/act-on-digital-world) 描述：数字技术对企业的深刻变革已成为普遍共识。 3. 数字商务 - 在数字世界中成长 课程链接：[点击学习](https://www.coursera.org/learn/grow-on-digital-world) 描述：数字驱动的变革通用于各个行业，但有其特定特性。 4. 数字商务 - 毕业设计项目 课程链接：[点击学习](https://www.coursera.org/learn/digital-business) 描述：案例分析将来自不同产业的三家公司，包括奢侈品、通讯和能源行业。 这个课程为希望在数字化经济中获得竞争优势的学员提供了全面的知识基础和实用的技能。

课程大纲

Course Link: https://www.coursera.org/learn/understanding-digital-world

Name:Digital Business - Understand the digital world

Description:Facebook, AirBnB, Tesla, Amazon, Uber. In just a few years, companies like these have changed the face of the global economy. Meanwhile, ... Enroll for free.

Course Link: https://www.coursera.org/learn/act-on-digital-world

Name:Digital business - Act on the digital world

Description:The idea that digital technology triggers profound change in companies is largely accepted. There is indeed no question that the digital ... Enroll for free.

Course Link: https://www.coursera.org/learn/grow-on-digital-world

Name:Digital business - Grow on digital world

Description:Digital-driven changes are both generic and specific. Most transformations apply to all industries, equally and without exception. But in ... Enroll for free.

Course Link: https://www.coursera.org/learn/digital-business

Name:Digital Business - Capstone project

Description:LVMH! Huawei! Energysquare! Three companies in very different industries: luxury goods, telecommunications, energy. Three companies with ... Enroll for free.

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