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所在平台: Coursera专项课程 课程类别: 其他类别 大学或机构: CourseraNew |
课程主页: https://www.coursera.org/specializations/digital-advertising-strategy
课程评论：没有评论
数字广告策略专业化课程总结： 该专业主要关注小型企业的数字广告策略，旨在帮助学生以有限的预算和设计技能发起和执行广告活动。课程内容包括：1）搜索广告（Google Ads），2）社交媒体广告（Facebook、Instagram和Twitter）和3）原生广告（Taboola）。完成搜索广告课程的学员将获得Google Ads Search认证和程序化广告领导者The Trade Desk的认证，增强其个人简历。 课程包括： 1. 《数字广告简介》：由科罗拉多大学博尔德分校提供，介绍复杂的数字广告环境。 2. 《搜索和展示广告》：讨论消费者在搜索引擎上的行为及其对小型企业的重要性。 3. 《社交媒体广告》：探讨社交媒体平台上的广告驱动力。 4. 《程序化广告》：介绍原生广告的独特形式及其与新闻内容的结合。 该课程适合希望在数字广告领域获得实用知识的小型企业主及营销人员，所有课程均可免费注册。
Course Link: https://www.coursera.org/learn/introduction-to-digital-advertising
Name:Introduction to Digital Advertising
Description:Offered by University of Colorado Boulder. The digital advertising landscape is complex. There are many different types of ads, including: ... Enroll for free.
Course Link: https://www.coursera.org/learn/search-and-display-advertising
Name:Search and Display Advertising
Description:Offered by University of Colorado Boulder. Consumers search for virtually everything. This includes the things that small businesses do, ... Enroll for free.
Course Link: https://www.coursera.org/learn/social-media-advertising
Name:Social Media Advertising
Description:Offered by University of Colorado Boulder. Social media platforms are driven by digital advertising. As a result, social media advertising ... Enroll for free.
Course Link: https://www.coursera.org/learn/programmatic-advertising
Name:Programmatic Advertising
Description:Offered by University of Colorado Boulder. Native advertising is a niche form of advertising that leverages the design and format of news ... Enroll for free.
This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk.
数字广告策略专业化：该专业重点研究小型企业的数字广告策略。学生将学习如何以很少的预算制作和启动具有有限的甚至没有设计技能的广告活动。这些课程包括：1）搜索（Google Ads），2）社交媒体（Facebook，Instagram和Twitter）和3）原生广告（Taboola）。完成我们的搜索课程的学生还将获得通过官方Google Ads Search认证的履历证书，以及通过程序化广告负责人The Trade Desk进行的认证。