Creating a Differential Competitive Advantage -Jagdish Sheth

所在平台: Coursera专项课程

课程主页: https://www.coursera.org/specializations/differential

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课程简介

课程名称：创造差异化竞争优势 - 贾吉什·谢思 课程概述：本课程由肯尼索州立大学提供，旨在帮助学员掌握竞争性市场营销策略。课程通过市场细分、品牌差异化等方法，帮助学员区分品牌以获取竞争优势。欢迎免费注册。 课程大纲： 1. **差异化品牌优势** - 贾吉什·谢思 - 课程介绍：探索品牌如何通过标准化和质量创造产品价值。 - 课程链接：[差异化品牌优势](https://www.coursera.org/learn/branding) 2. **市场细分** - 贾吉什·谢思 - 课程介绍：分析如何对市场进行细分，以利用市场的异质性。 - 课程链接：[市场细分](https://www.coursera.org/learn/segmenting-the-market) 3. **创建全球品牌** - 贾吉什·谢思 - 课程介绍：探讨在外部市场扩展的重要性，以实现显著的市场影响。 - 课程链接：[创建全球品牌](https://www.coursera.org/learn/creating-global-brands) 4. **技术如何影响市场营销** - 贾吉什·谢思 - 课程介绍：阐述数字技术如何正在改变市场营销的方式，聚焦于科技对市场营销的影响。 - 课程链接：[技术与市场营销](https://www.coursera.org/learn/how-technology-will-shape-marketing) 以上课程均可免费注册，学习者可以选择感兴趣的模块进行深入学习。

课程大纲

Course Link: https://www.coursera.org/learn/branding

Name:Branding for Differential Advantage with Jagdish Sheth

Description:Offered by Kennesaw State University. This course suggests how branding creates value for the product through standardization and quality ... Enroll for free.

Course Link: https://www.coursera.org/learn/segmenting-the-market

Name:Segmenting the Market with Jagdish Sheth

Description:Offered by Kennesaw State University. This course is all about how to segment the market to take advantage of market heterogeneity. The ... Enroll for free.

Course Link: https://www.coursera.org/learn/creating-global-brands

Name:Creating Global Brands with Jagdish Sheth

Description:Offered by Kennesaw State University. It is becoming increasingly important to expand into foreign markets in order to achieve significant ... Enroll for free.

Course Link: https://www.coursera.org/learn/how-technology-will-shape-marketing

Name:How Technology Will Shape Marketing with Jagdish Sheth

Description:Offered by Kennesaw State University. This course explains how digital technology is transforming marketing. It focuses on how technology ... Enroll for free.

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