Corporate Entrepreneurship: Innovating within Corporations Specialization

所在平台: Coursera专项课程

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大学或机构: CourseraNew

课程主页: https://www.coursera.org/specializations/corporate-entrepreneurship

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课程简介

课程名称:企业企业家精神:企业内部的创新专业化 课程概述: 随着越来越多的成熟公司意识到在公司内部创造新商业机会是成功的关键,企业企业精神专业化应运而生。随着技术的成熟和产品组合的老化,公司需要创造、开发和维持创新的新业务。该专业化旨在帮助学习者学习在企业环境中如何进行创新并应用企业家原则。 学习者将掌握如何克服在现有公司中创建、发展和维持创新性新业务的障碍。这些新活动通常无法很好地融入已建立的系统、流程和文化。学习者将获得技能、工具和最佳实践,以识别和开发创业机会,建立业务模型,制定创新领导的战略以及为创新融资。这些内容涵盖四个课程及最终项目。 该课程专为那些在成熟公司中负责或受到激励去发展和领导新业务的个人设计,特别适合有机会或责任在各行各业及任何国家/地区进行新业务或新倡议的初级和中级管理人员。 课程大纲包含以下主题: 1. 识别和开发创业机会 2. 建立企业的商业模型 3. 制定创新战略 4. 创新融资和盈利 每个课程都是由马里兰大学提供,并且每个课程都可以免费注册。学习者可以通过下列链接访问具体课程: 1. [开发企业家机会](https://www.coursera.org/learn/corporate-entrepreneurs-opportunity) 2. [建立企业家商业模型](https://www.coursera.org/learn/corporate-entrepreneurs-business-model) 3. [制定创新倡议战略](https://www.coursera.org/learn/corporate-entrepreneurs-innovation-strategy) 4. [融资并从创新中盈利](https://www.coursera.org/learn/corporate-entrepreneurs-financing) 5. [企业家专属硕士班项目](https://www.coursera.org/learn/corporate-entrepreneurship-project) 通过学习该专业化,您将为领导企业内部的创新和创业项目做好准备。

课程大纲

Course Link: https://www.coursera.org/learn/corporate-entrepreneurs-opportunity

Name:Developing the Opportunity for Corporate Entrepreneurs

Description:Offered by University of Maryland, College Park. For an increasing number of established companies, creating new businesses and programs ... Enroll for free.

Course Link: https://www.coursera.org/learn/corporate-entrepreneurs-business-model

Name:Building the Business Model for Corporate Entrepreneurs

Description:Offered by University of Maryland, College Park. Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in ... Enroll for free.

Course Link: https://www.coursera.org/learn/corporate-entrepreneurs-innovation-strategy

Name:Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs

Description:Offered by University of Maryland, College Park. This course focuses on enhancing your understanding of (1) how an internal venture is ... Enroll for free.

Course Link: https://www.coursera.org/learn/corporate-entrepreneurs-financing

Name:Financing and Profiting from Innovation for Corporate Entrepreneurs

Description:Offered by University of Maryland, College Park. This course is for aspiring or active corporate entrepreneurs who wants to understand how ... Enroll for free.

Course Link: https://www.coursera.org/learn/corporate-entrepreneurship-project

Name:Master Class for Corporate Entrepreneurs

Description:Offered by University of Maryland, College Park. The Master Class experience is designed to serve as the final project experience for the ... Enroll for free.

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课程详情

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.

企业企业家精神:企业内部的创新专业化:对于越来越多的老牌公司而言,在公司内部创造新的商业机会是成功的当务之急。成熟的技术和老化的产品组合要求公司创建,开发和维持创新的新业务。企业企业家专业化专为有兴趣学习如何在企业环境中创新和应用企业家原则的人们而设计。 学习者将学习有关如何克服在现有公司中创建,发展和维持创新性新业务或计划的障碍的知识。这些新活动很少能很好地适合于已建立的系统,流程和文化。学习者将开发技能,学习工具和最佳实践,以识别和开发创业机会,建立业务模型,创建领导创新的战略以及为创新筹集资金。这四个主题包括企业创业专业化的四个课程以及一个最终项目。 企业创业专业化课程面向的是那些在建立的公司中负责和/或受启发发展和领导新业务的个人。它是专门为初级管理人员和中级管理人员设计的,他们有机会或有责任在其公司或部门,任何行业和任何国家/地区开展新业务或新举措。

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