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所在平台: Coursera专项课程 课程类别: 其他类别 大学或机构: CourseraNew |
课程主页: https://www.coursera.org/specializations/content-strategy
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课程名称：专业人士的内容策略专业化 概述：内容策略利用可信赖和透明的媒体来传达故事和信息，以增强组织的战略目标。在这个专业课程中，您将向业界和学术界的专家学习最佳实践，掌握如何在各类媒体平台上创建和实施引人入胜的内容，以吸引目标受众。 您将学习如何通过生动的故事和有效的工具与方法来吸引听众，增强他们的体验和兴趣。同时，您还将学习如何以人为本的设计来管理和讲述组织的“内容故事”。课程内容涵盖了扩大内外部受众和提升内容影响力的可行策略。 该专业化的最后部分是一个Capstone项目，让您运用在课程中学到的技能，解决当今组织面临的实际挑战。课程的设置兼顾了灵活性，分为四个为期三周的课程，适合各种忙碌的生活方式。这是一个帮助您成为专业人士、掌握内容策略并将其应用于工作中的绝佳机会，提升个人和组织的工作效率。 每个课程均可免费审核，但请注意，如果选择审核则无法获得结业证书。
Course Link: https://www.coursera.org/learn/engagement-strategy
Name:Content Strategy for Professionals: Engaging Audiences
Description:Offered by Northwestern University. In this course, professionals at all levels of an organization will learn the best ways to engage an ... Enroll for free.
Course Link: https://www.coursera.org/learn/content-management-strategy
Name:Content Strategy for Professionals: Managing Content
Description:Offered by Northwestern University. In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper ... Enroll for free.
Course Link: https://www.coursera.org/learn/increase-reach
Name:Content Strategy for Professionals: Expanding Your Content’s Reach
Description:Offered by Northwestern University. In this, the third Content Strategy course, participants will learn actionable ways to grow internal and ... Enroll for free.
Course Link: https://www.coursera.org/learn/effective-content-strategy
Name:Content Strategy for Professionals: Ensuring Your Content's Impact
Description:Offered by Northwestern University. In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will ... Enroll for free.
Course Link: https://www.coursera.org/learn/content-strategy-project
Name:Content Strategy for Professionals: Capstone Project
Description:Offered by Northwestern University. The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy ... Enroll for free.
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit.
专业人士专业化的内容策略：内容策略使用可信，可信赖，透明的媒体来交流故事和信息，从而提高组织的战略目标。在本专业课程中，您将向公认的行业和学术专家学习最佳实践，以了解如何跨媒体平台创建和实施引人入胜的内容，这些内容您想要吸引的人们将真正珍视。 您将学习如何通过实现他们的故事并使用行之有效的工具和技术来吸引听众，以增强听众的体验和兴趣。通过学习如何最好地使用以人为本的设计来跨媒体平台讲述组织的“内容故事”，您将管理一旦创建的内容。您还将学习可行的方法来扩大内部和外部受众，并扩大内容的覆盖范围。 该专业化以Capstone项目结束，该项目使您可以运用在整个课程中学到的技能来应对当今组织面临的真正挑战。 为了轻松适应繁忙的日程安排，本专业分为四个，三周的课程，以更好地适应任何生活方式。它是一个程序，供您作为专业人士来掌握，然后使用在这里学到的知识并将其重新投入工作。这些知识将同时提高您和组织的效率。 每个单独的课程都可以免费审核。请注意，如果您选择审核，则不会收到结业证书。