开始时间: 12/21/2023 持续时间: Approximately 5 months to complete Suggested pace of 3 hours/week
所在平台: Coursera专项课程 课程类别: 商业与管理学 大学或机构: CourseraNew |
课程主页: https://www.coursera.org/specializations/career-brand-management
课程评论:没有评论
In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles.
职业品牌管理专业化:在商业世界中,精明的组织使用品牌和战略管理技术来使其自己与竞争对手区分开来并获得竞争优势。在本专业中,您将学习如何在竞争激烈的工作环境中使用成熟的品牌管理方法和工具进行个人职业发展。您将获得有关职业自我管理的知识和分析技能,并学习有关建立职业品牌的技巧。您将创建一个强大的自我管理信息系统,该系统将通过建立高需求的就业技能来帮助您自我组织并增加人力资本。在专业化的每个星期中,您将在定制的个人职业发展实验室中练习各种职业品牌塑造技术。最终的Capstone项目设计为培训设施,您将在其中创建基于证据的投资组合,专业发展计划,个人自我营销和品牌战略,演示文稿以及公开个人资料。Course Link: https://www.coursera.org/learn/strategic-career-self-management
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