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所在平台: Coursera专项课程 课程类别: 商业与管理学 大学或机构: CourseraNew |
课程主页: https://www.coursera.org/specializations/business-strategy
课程评论：没有评论
本课程名为“业务战略专业化”，涵盖战略管理的动态和全球视角。通过分析迪士尼、微软和Zappos等知名企业的案例，学习者将掌握评估行业变化、建立和维持竞争优势、制定与评估业务战略以及确保各项工作与组织战略的一致性。在课程的最后，学员需要完成一个Capstone项目，通过为一个现有企业或者自己的商业冒险进行全面的战略分析来应用所学技能。 课程大纲包括以下几个部分： 1. **商业战略基础**：由弗吉尼亚大学提供，培养战略思维和竞争环境分析能力。 2. **高级商业战略**：对“商业战略基础”的深入拓展，以提升战略分析技能。 3. **商业增长战略**：提供必要工具，帮助分析和推荐组织增长行动。 4. **战略规划与执行**：避免战略规划和执行的常见陷阱，学习相关工具与技能。 5. **商业战略实践（项目为中心的课程）**：专为应用和展示学习的技能设计的Capstone项目。 学员可以免费注册参与每个课程，课程链接如下： - [商业战略基础](https://www.coursera.org/learn/uva-darden-foundations-business-strategy) - [高级商业战略](https://www.coursera.org/learn/uva-darden-advanced-business-strategy) - [商业增长战略](https://www.coursera.org/learn/uva-darden-business-growth-strategy) - [战略规划与执行](https://www.coursera.org/learn/uva-darden-strategic-planning-execution) - [商业战略实践（Capstone项目）](https://www.coursera.org/learn/uva-darden-business-strategy-capstone) 该专业化课程将为参与者提供全面的商业战略知识，帮助他们在实际商业环境中应用这些技能。
Course Link: https://www.coursera.org/learn/uva-darden-foundations-business-strategy
Name:Foundations of Business Strategy
Description:Offered by University of Virginia. Develop your ability to think strategically, analyze the competitive environment, and recommend firm ... Enroll for free.
Course Link: https://www.coursera.org/learn/uva-darden-advanced-business-strategy
Name:Advanced Business Strategy
Description:Offered by University of Virginia. Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this ... Enroll for free.
Course Link: https://www.coursera.org/learn/uva-darden-business-growth-strategy
Name:Business Growth Strategy
Description:Offered by University of Virginia. Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow ... Enroll for free.
Course Link: https://www.coursera.org/learn/uva-darden-strategic-planning-execution
Name:Strategic Planning and Execution
Description:Offered by University of Virginia. Avoid the pitfalls of strategy planning and execution with the tools and skills from this course. In this ... Enroll for free.
Course Link: https://www.coursera.org/learn/uva-darden-business-strategy-capstone
Name:Business Strategy in Practice (Project-centered Course)
Description:Offered by University of Virginia. A Capstone Project is an assignment designed specifically to apply and showcase the skills you learned in ... Enroll for free.
This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
业务战略专业化：该专业化涵盖了战略管理的动态和全球方面。通过从迪士尼，微软和Zappos等领先公司获得的案例，您将学习如何评估行业发展，建立和保持竞争优势，制定和评估业务战略以及使工作与组织战略保持一致。在最终的Capstone项目中，您将通过为现有企业或自己的企业创建全面的战略分析来运用自己的技能。
