Introduction to Business Specialization

开始时间: 06/21/2022 持续时间: Approximately 3 months to complete Suggested pace of 2 hours/week

所在平台: Coursera专项课程

课程类别: 其他类别

大学或机构: CourseraNew



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Strategic PlanningengagementStorytellingExpense ControlLeadership StyleTraining And DevelopmentSetting ObjectivesManage Expense ControlAnalyze Financial StatementsCreate a ForecastIdentify Capital ResourcesEffective Use of Labor


Course: 1

Course Link:

Title:Essentials of Management and Strategic Planning

Description:Essentials of Management and Strategic Planning introduces learners to the basics of running a business and strategies for improving an organization’s growth and profitability. Learners will gain a better understanding of management and leadership, along with how the two are different, and how strong leadership plays a role in developing people. Learners will also explore what strategy is and how key strategies can push an organization ahead of its competitors. Other topics to be covered include creating action plans and accountability.

Course: 2

Course Link:

Title:Fundamentals of Finance

Description:Welcome to Fundamentals of Finance. This 4 module course will help you understand and affect the performance of your unit or organization’s profitability. By the end of this course, you will be able to implement finance and accounting concepts to drive your organization's growth, analyze financial statements and understand the factors in productivity and profitability, and create forecasting and budgeting. You will also have the ability to evaluate and manage cash flow, implement strategies around financing, and use of ratios in running a business.

Course: 3

Course Link:

Title:Introduction to Digital Marketing

Description:Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.



Jumpstart Your Business Management Career!. Adopt industry recommended best practices in business management, digital marketing, and finance.