Entrepreneurship: Launching an Innovative Business Specialization

所在平台: Coursera专项课程

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大学或机构: CourseraNew

课程主页: https://www.coursera.org/specializations/business-entrepreneurship

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课程名称:企业家精神:开展创新业务专业化 课程概述:本课程旨在培养您的企业家思维和技能,学习如何将创新推向市场,并成功制定业务模型以开展新业务。创业专业化课程将探讨企业家的思维方式和技能、创新机会的指标、将创新推向市场的关键步骤以及建立和维持竞争优势的创新策略。此外,课程还将研究新风险融资的基础,包括资本结构、条款清单的谈判及早期和后期融资之间的区别。学员将学习如何准备成功的投资者推销,何时何地进行推销,如何避免常见错误,以及如何达成交易。在最终的Capstone项目中,学员将运用课程中的工具和概念,设计全面的客户验证业务模型,并创建业务计划和投资者建议。 课程大纲: 1. 发展创新想法以创建新公司:企业创业的第一步 - 课程描述:该课程帮助有抱负的和活跃的企业家将伟大的想法转化为成功的商业项目。 - 课程链接:[查看课程](https://www.coursera.org/learn/innovative-ideas) 2. 企业家的创新:从想法到市场 - 课程描述:该课程提供从创意生成到创新过程的导航洞察。 - 课程链接:[查看课程](https://www.coursera.org/learn/innovative-entrepreneur) 3. 新风险融资:企业家的创业资金 - 课程描述:本课程帮助有志或活跃的企业家理解如何获得资金。 - 课程链接:[查看课程](https://www.coursera.org/learn/startup-funding) 4. 企业家精神Capstone项目 - 课程描述:将专业课中的工具和概念整合,开发全面的业务模型。 - 课程链接:[查看课程](https://www.coursera.org/learn/entrepreneurship-capstone) 通过参与该课程,您将获得支持您创新企业的技能和知识,为您的企业成功奠定基础。

课程大纲

Course Link: https://www.coursera.org/learn/innovative-ideas

Name:Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

Description:Offered by University of Maryland, College Park. This course assists aspiring and active entrepreneurs in developing great ideas into great ... Enroll for free.

Course Link: https://www.coursera.org/learn/innovative-entrepreneur

Name:Innovation for Entrepreneurs: From Idea to Marketplace

Description:Offered by University of Maryland, College Park. Develop insights on navigating the innovation process from idea generation to ... Enroll for free.

Course Link: https://www.coursera.org/learn/startup-funding

Name:New Venture Finance: Startup Funding for Entrepreneurs

Description:Offered by University of Maryland, College Park. This course is for aspiring or active entrepreneurs who wants to understand how to secure ... Enroll for free.

Course Link: https://www.coursera.org/learn/entrepreneurship-capstone

Name:Entrepreneurship Capstone

Description:Offered by University of Maryland, College Park. Integrate the tools and concepts from the specialization courses to develop a comprehensive ... Enroll for free.

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课程详情

Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business. The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch.

企业家精神:开展创新业务专业化:培养您的企业家思维和技能,学习如何将创新推向市场,并制定业务模型以成功开展新业务。 创业专业化检查了企业家的思维方式和技能,创新机会的指标,将创新推向市场的关键步骤以及建立和保持竞争优势的创新策略。在探讨新风险融资的基本原理时,应注意新风险的资本结构,条款清单以及如何进行谈判,以及早期阶段融资与后期阶段融资之间的区别。您将了解如何发展获胜的投资者推销,何时何地推销,如何避免常见错误以及如何“接近完成”。在最终的Capstone项目中,您将通过设计全面的,客户验证的业务模型并创建业务计划和投资者建议,来应用专业课程中的工具和概念。

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