开始时间: 12/21/2023 持续时间: Approximately 5 months to complete Suggested pace of 2 hours/week
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所在平台: Coursera专项课程 课程类别: 其他类别 大学或机构: CourseraNew |
课程主页: https://www.coursera.org/specializations/branding-the-creative-journey
课程评论：没有评论
This Specialization aims to make branding concepts accessible to every learner and to teach them to analyze and apply all the relevant concepts, using the broad and diverse toolkit of branding. It provides you with the necessary tools so that you are able to understand the brand behavior, understand the language of a brand and learn about the rational and emotional elements behind brands. It also attempts to make you understand the language of images. The amount of audiovisual content we receive today makes it hard for brands to break through that noise. It ends up teaching how to understand branding efforts in the context of customer experience. We must think in a strategic manner when creating brands. Branding is about co-creation and conversation between the audiences, customers and users. What is relevant is how people out there perceive and live the brand. Brands are the story, the personality and the culture of an organization; the intangible elements that form it.
品牌：创意之旅专业化课程：该专业化课程旨在使学习者可以使用广泛的品牌化工具包，使每个学习者都可以使用品牌化概念，并教会他们分析和应用所有相关概念。它为您提供了必要的工具，使您能够了解品牌行为，了解品牌的语言并了解品牌背后的理性和情感元素。它还试图使您理解图像的语言。我们今天收到的视听内容数量众多，因此品牌很难突破这种噪音。最后讲授如何在客户体验的背景下理解品牌推广工作。 创建品牌时，必须以战略性的方式思考。品牌是关于受众，客户和用户之间的共同创造和对话。相关的是人们如何看待和生存品牌。品牌是企业的故事，个性和文化。形成它的无形元素。Course Link: https://www.coursera.org/learn/brand-identity-strategy
Name:Brand Identity and Strategy
Description:Offered by IE Business School. Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a ... Enroll for free.
Course Link: https://www.coursera.org/learn/brand-and-content-marketing
Name: Storytelling in Branding and Content Marketing
Description:Offered by IE Business School. Storytelling in Branding and Content Marketing is an IE University course for professionals who want to learn ... Enroll for free.
Course Link: https://www.coursera.org/learn/brand-image-high-impact-campaign
Name:From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories
Description:Offered by IE Business School. There are many different ways to approach clients to assess their needs and develop creative campaigns which ... Enroll for free.
Course Link: https://www.coursera.org/learn/branding-and-cx
Name:Branding and Customer Experience
Description:Offered by IE Business School. Whether students come from a Branding or a Customer Experience background or perspective, this course will ... Enroll for free.
