Branding: The Creative Journey Specialization

开始时间: 12/21/2023 持续时间: Approximately 5 months to complete Suggested pace of 2 hours/week

所在平台: Coursera专项课程 课程类别: 其他类别 大学或机构: CourseraNew

课程主页: https://www.coursera.org/specializations/branding-the-creative-journey

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### 品牌：创意之旅专业化课程总结 **课程概述：** 本专业化课程旨在使品牌化概念变得易于学习，并教授学习者分析和应用相关概念，使用广泛的品牌工具包。课程提供必要的工具，以帮助学习者理解品牌行为、品牌语言以及品牌背后的理性和情感元素，此外，还会探讨图像语言。面对当今海量的视听内容，品牌如何突破噪音，以及如何在客户体验的背景下理解品牌推广工作是课程的重要内容。 创建品牌时，需采用战略性思维。品牌的本质是受众、客户与用户之间的共同创造和对话。重要的是品牌在外界的认知和生存状态。品牌承载着组织的故事、个性和文化，形成品牌的无形元素。 **课程大纲：** 1. **品牌身份与战略** 由IE商学院提供的课程，面向准备采用新策略的专业人士。 2. **品牌与内容营销中的故事讲述** IE大学的课程，旨在帮助专业人士学习如何通过故事增强品牌影响力。 3. **从品牌到形象：创建高影响力品牌故事的活动** 该课程探讨如何评估客户需求，制定创意活动。 4. **品牌与客户体验** 由IE商学院提供的课程，适合对品牌或客户体验背景有兴趣的学习者。 学习者可以通过这些课程获得深入的品牌管理知识，掌握品牌建设的各个方面。

课程大纲

Course Link: https://www.coursera.org/learn/brand-identity-strategy

Name:Brand Identity and Strategy

Description:Offered by IE Business School. Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a ... Enroll for free.

Course Link: https://www.coursera.org/learn/brand-and-content-marketing

Name: Storytelling in Branding and Content Marketing

Description:Offered by IE Business School. Storytelling in Branding and Content Marketing is an IE University course for professionals who want to learn ... Enroll for free.

Course Link: https://www.coursera.org/learn/brand-image-high-impact-campaign

Name:From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

Description:Offered by IE Business School. There are many different ways to approach clients to assess their needs and develop creative campaigns which ... Enroll for free.

Course Link: https://www.coursera.org/learn/branding-and-cx

Name:Branding and Customer Experience

Description:Offered by IE Business School. Whether students come from a Branding or a Customer Experience background or perspective, this course will ... Enroll for free.

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