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所在平台: Coursera专项课程 课程类别: 其他类别 大学或机构: CourseraNew |
课程主页: https://www.coursera.org/specializations/branding-the-creative-journey
课程评论：没有评论
课程名称：品牌：创意之旅专业化课程 课程概述： 该专业化课程旨在使品牌概念对每位学习者可及，并教授他们分析和应用各种相关概念，利用丰富多样的品牌工具包。课程提供了必要的工具，使学习者能够理解品牌行为、品牌语言以及品牌背后的理性和情感元素。同时，它还帮助学习者理解视觉语言。面对当今众多的视听内容，品牌在传播中如何突破噪音成为一大挑战，课程最后讲授如何在客户体验的背景下理解品牌推广的努力。 在创建品牌时，必须战略性地思考。品牌是受众、客户和用户之间共同创造和对话的结果。重要的是人们如何看待并体验品牌。品牌不仅是企业的故事、个性和文化，更是构成其核心的无形元素。 课程大纲： 1. 品牌身份与战略 - 课程链接：[Brand Identity and Strategy](https://www.coursera.org/learn/brand-identity-strategy) - 由IE商学院提供，为准备采用品牌战略的专业人士而设。 2. 品牌与内容营销中的故事讲述 - 课程链接：[Storytelling in Branding and Content Marketing](https://www.coursera.org/learn/brand-and-content-marketing) - 由IE大学提供，旨在帮助专业人士学习如何讲述品牌故事。 3. 从品牌到形象：创建高影响力的品牌故事活动 - 课程链接：[From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories](https://www.coursera.org/learn/brand-image-high-impact-campaign) - 由IE商学院提供，教授多种评估客户需求及开发创意活动的方法。 4. 品牌与客户体验 - 课程链接：[Branding and Customer Experience](https://www.coursera.org/learn/branding-and-cx) - 由IE商学院提供，适合有品牌或客户体验背景的学生。 此专业化课程为学习者提供全方位的品牌理解和应用能力，助力他们在未来的职业生涯中更好地制定品牌战略。
Course Link: https://www.coursera.org/learn/brand-identity-strategy
Name:Brand Identity and Strategy
Description:Offered by IE Business School. Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a ... Enroll for free.
Course Link: https://www.coursera.org/learn/brand-and-content-marketing
Name: Storytelling in Branding and Content Marketing
Description:Offered by IE Business School. Storytelling in Branding and Content Marketing is an IE University course for professionals who want to learn ... Enroll for free.
Course Link: https://www.coursera.org/learn/brand-image-high-impact-campaign
Name:From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories
Description:Offered by IE Business School. There are many different ways to approach clients to assess their needs and develop creative campaigns which ... Enroll for free.
Course Link: https://www.coursera.org/learn/branding-and-cx
Name:Branding and Customer Experience
Description:Offered by IE Business School. Whether students come from a Branding or a Customer Experience background or perspective, this course will ... Enroll for free.
This Specialization aims to make branding concepts accessible to every learner and to teach them to analyze and apply all the relevant concepts, using the broad and diverse toolkit of branding. It provides you with the necessary tools so that you are able to understand the brand behavior, understand the language of a brand and learn about the rational and emotional elements behind brands. It also attempts to make you understand the language of images. The amount of audiovisual content we receive today makes it hard for brands to break through that noise. It ends up teaching how to understand branding efforts in the context of customer experience. We must think in a strategic manner when creating brands. Branding is about co-creation and conversation between the audiences, customers and users. What is relevant is how people out there perceive and live the brand. Brands are the story, the personality and the culture of an organization; the intangible elements that form it.
品牌：创意之旅专业化课程：该专业化课程旨在使学习者可以使用广泛的品牌化工具包，使每个学习者都可以使用品牌化概念，并教会他们分析和应用所有相关概念。它为您提供了必要的工具，使您能够了解品牌行为，了解品牌的语言并了解品牌背后的理性和情感元素。它还试图使您理解图像的语言。我们今天收到的视听内容数量众多，因此品牌很难突破这种噪音。最后讲授如何在客户体验的背景下理解品牌推广工作。 创建品牌时，必须以战略性的方式思考。品牌是关于受众，客户和用户之间的共同创造和对话。相关的是人们如何看待和生存品牌。品牌是企业的故事，个性和文化。形成它的无形元素。