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所在平台: Coursera专项课程 |
课程主页: https://www.coursera.org/specializations/analytics
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课程名称：商业分析 概述：您将学习如何使用R和RStudio处理数据，探讨商业原则与数据分析之间的互动。课程将帮助您培养分析思维，以有效解决商业问题。您将具备评估数据集在解决商业问题中的价值的能力，通过总结统计和数据可视化来支持决策。此外，您还将掌握商业分析软件应用程序，以进行探索性数据分析。 课程内容将涵盖以下主题： - 企业的数据策略 - 可靠的数据收集、分析和可视化方法 - 高层次的数据建模与预测分析 - 使用Power BI、Alteryx和RStudio等工具学习基础的商业分析方法 - 通过数据分析在财务、市场营销、零售与供应链管理、社交媒体等重点业务领域做出明智的商业决策，从而提升盈利能力和竞争力 应用学习项目：每个学科后的课程都将包含一个深入的项目应用和分析练习，以巩固您的知识。 证书：完成课程后可获得分享证书。课程完全在线，自主学习，无需前置经验，预计持续约6个月，每周建议学习时间4小时。 语言：课程以英语授课，提供多种语言的字幕。 本专项课程非常适合希望系统学习商业分析的管理者、高级管理人员及商业高管，帮助您在数字化时代有效利用数据做出战略决策，提升竞争优势。
Course Link: https://www.coursera.org/learn/introduction-applied-business-analytics
Name:Introduction to Applied Business Analytics
Description:Offered by University of Illinois Urbana-Champaign. Nearly every aspect of business is affected by data analytics. For businesses to ... Enroll for free.
Course Link: https://www.coursera.org/learn/intro-business-analytics
Name:Introduction to Business Analytics: Communicating with Data
Description:Offered by University of Illinois Urbana-Champaign. This course introduces students to the science of business analytics while casting a ... Enroll for free.
Course Link: https://www.coursera.org/learn/tools-exploratory-data-analysis-business
Name:Tools for Exploratory Data Analysis in Business
Description:Offered by University of Illinois Urbana-Champaign. This course introduces several tools for processing business data to obtain actionable ... Enroll for free.
Course Link: https://www.coursera.org/learn/machine-learning-algorithms-r-business-analytics
Name:Machine Learning Algorithms with R in Business Analytics
Description:Offered by University of Illinois Urbana-Champaign. One of the most exciting aspects of business analytics is finding patterns in the data ... Enroll for free.
Course Link: https://www.coursera.org/learn/applying-data-analytics-business-in-marketing
Name:Applying Data Analytics in Marketing
Description:Offered by University of Illinois Urbana-Champaign. This course introduces students to marketing analytics through a wide range of ... Enroll for free.
Course Link: https://www.coursera.org/learn/applying-data-analytics-accounting
Name:Applying Data Analytics in Accounting
Description:Offered by University of Illinois Urbana-Champaign. This course explores business analytic applications in accounting. First, it presents a ... Enroll for free.
What you will learn
You will learn how to process data using R and RStudio. You will also explore the interaction between business principles and data analytics.
Development of an analytic mindset for approaching business problems.
The ability to appraise the value of datasets for
addressing business problems using summary statistics and data visualizations.
Competence in operating business analytic software applications for exploratory data analysis.
Skills you will gain
Machine Learning
Analytics
Data Analysis
power bi
Rstudio
Business Analytics
R Programming
Health Care
R and RStudio
Data Cleansing and Exploration
Alteryx
Analytic Mindset
About this Specialization
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Our world has become increasingly digital, and business leaders need to make sense of the enormous amount of available data today. In order to make key strategic business decisions and leverage data as a competitive advantage, it is critical to understand how to draw key insights from this data. The Business Analytics specialization is targeted towards aspiring managers, senior managers, and business executives who wish to have a well-rounded knowledge of business analytics that integrates the areas of data science, analytics and business decision making.
The courses in this Specialization will focus on strategy, methods, tools, and applications that are widely used in business. Topics covered include:
Data strategy at firms Reliable ways to collect, analyze, and visualize data–and utilize data in organizational decision making Understanding data modeling and predictive analytics at a high-level Learning basic methods of business analytics by working with data sets and tools such as Power BI, Alteryx, and RStudio Learning to make informed business decisions via analytics across key functional areas in business such as finance, marketing, retail & supply chain management, and social media to enhance profitability and competitiveness.
Applied Learning Project
A central premise of these courses is that applying targeted subject-matter expertise is crucial in order to frame the correct data problem, collect and analyze data, and to develop and operationalize performance metrics. Each subject area will be followed by an in-depth project-based application and analysis exercise.
Shareable Certificate
Shareable Certificate
Earn a Certificate upon completion
100% online courses
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Beginner Level
No prior experience required.
Hours to complete
Approximately 6 months to complete
Suggested pace of 4 hours/week
Available languages
English
Subtitles: English, Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, Spanish
Shareable Certificate
Shareable Certificate
Earn a Certificate upon completion
100% online courses
100% online courses
Start instantly and learn at your own schedule.
Flexible Schedule
Flexible Schedule
Set and maintain flexible deadlines.
Beginner Level
Beginner Level
No prior experience required.
Hours to complete
Approximately 6 months to complete
Suggested pace of 4 hours/week
Available languages
English
Subtitles: English, Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, Spanish
