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所在平台: Coursera专项课程 课程类别: 其他类别 大学或机构: CourseraNew |
课程主页: https://www.coursera.org/specializations/analysing-numeric-digital-literacies
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课程名称：分析：数字和数字素养专业化 课程概述： 财务和数据素养是所有有效领导者的基本要求。这不仅包括分析数据和利用其价值的能力，还包括将这些技能运用到未来导向的业务领导中。在这一专业化的四门主题课程中，您将学习到：财务素养作为每位商业领袖的必备能力（知道您的数字1）；有效管理组织财务的基础知识（了解数字2）；用于分析数据和生成市场洞察的工具（生成洞察）；以及如何衡量以最大化客户价值（了解您的客户）。 课程大纲： 1. 课程链接：[管理会计：知道您的数字1](https://www.coursera.org/learn/management-accounting) - 描述：由麦考瑞大学提供。财务素养是任何商业领袖的基本能力，无论您是自己经营企业，还是领导团队，均需掌握。 2. 课程链接：[企业财务：知道您的数字2](https://www.coursera.org/learn/corporate-finance-know-your-numbers-2) - 描述：由麦考瑞大学提供。每位管理者都必须具备财务管理的基础知识。本课程将为您提供必要的准备。 3. 课程链接：[商业智能与数据分析：生成洞察](https://www.coursera.org/learn/business-intelligence-data-analytics) - 描述：由麦考瑞大学提供。“ megatrends”严重影响当今的组织、行业和社会，而您的分析能力可以帮助您适应这些变化。 4. 课程链接：[营销分析：了解您的客户](https://www.coursera.org/learn/marketing-analytics-customers) - 描述：由麦考瑞大学提供。您的客户是否在您组织策略的核心？理解营销分析将有助于您更好地满足客户需求。 通过这门专业化课程，您将掌握关键的财务和数据分析技能，为您的未来职业生涯打下坚实的基础。
Course Link: https://www.coursera.org/learn/management-accounting
Name:Management and financial accounting: Know your numbers 1
Description:Offered by Macquarie University. Financial literacy is a fundamental capability for any business leader, whether you are running your own ... Enroll for free.
Course Link: https://www.coursera.org/learn/corporate-finance-know-your-numbers-2
Name:Corporate finance: Know your numbers 2
Description:Offered by Macquarie University. Every manager must have a foundational understanding of financial management. This course will prepare you ... Enroll for free.
Course Link: https://www.coursera.org/learn/business-intelligence-data-analytics
Name:Business intelligence and data analytics: Generate insights
Description:Offered by Macquarie University. ‘Megatrends’ heavily influence today’s organisations, industries and societies, and your ability to ... Enroll for free.
Course Link: https://www.coursera.org/learn/marketing-analytics-customers
Name:Marketing analytics: Know your customers
Description:Offered by Macquarie University. Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, ... Enroll for free.
Being financially and data-literate is a requirement of all effective leaders. This includes the ability to analyse data and harness its value, as well as to leverage these skills to become a future-focused business leader. In four themed courses, this specialisation will: teach you that financial literacy is a required capability for every business leader (Know Your Numbers 1); provide you with a foundational understanding of how to manage your organisation’s finances effectively (Know Your Numbers 2); equip you with tools to analyse data and generate market insights (Generate Insights); and explore what to measure to maximise customer value (Know Your Customers).
分析：数字和数字素养专业化：财务和数据素养是所有有效领导者的要求。这包括分析数据和利用其价值的能力，以及利用这些技能成为面向未来的业务领导者的能力。在四门主题课程中，该专业课程将：教会您金融知识是每位商业领袖的必备能力（知道您的数字1）；为您提供有关如何有效管理组织财务的基础知识（了解数字2）；为您配备分析数据和生成市场见解的工具（Generate Insights）；并探索衡量最大客户价值的方法（了解您的客户）。